What's it like to be born a sellout? Two parents not only expecting a new child, but expecting a corporate donor to give them half a million dollars for the naming rights to their son. Their ebay listing claims it's for the child's education, though the article says they're looking to buy a new home. And if you actually think naming your offspring "Aaa-Oh-El" is a good idea and would like to copy it, too late, the imitators have already sprung up. (via NextDraft)
San Francisco Muni to consider naming stations after advertisers. If you've been in SF (or any major US city) recently, you've probably noticed the buses covered with ads inside and out, the two stadiums named after corporations (all US stadiums seem to be now), and subway platforms coated in billboards. Now, they're considering selling the names of each station off to the highest bidder. Is this going too far or should a city do anything to make a buck? (I'm reminded of the book Generation X where the author jokes about rampant advertising, and how one day you'll ask your friend what time it is, and he'll simply say "Pepsi")
Well, the eToys/ETOY fiasco may be over. Although, I don't like it when their lawyers say they're not pushing the case any longer, and specifically saying they're not dropping the case. As if the threat will always be there or something.