How the Brain Reveals Why We Buy. "Most of us know that branding palpably influences our choices and shopping habits, but researchers suspect that branding can also fundamentally change the way we comprehend sense impressions. At least that is the obvious conclusion to be drawn from the only (so far) classic study in neuromarketing, a fascinating study of what can be called the Pepsi paradox. " [more inside]
posted by marienbad on Feb 3, 2012 - 23 comments

Watch Frontline's "The Persuaders" . Then read up on "neuromarketing". Previously
posted by Burhanistan on Aug 4, 2007 - 34 comments

"The Brighthouse Institute for Thought Sciences plans to change the marketing world by using modern neuroscience methods to observe and understand the true drivers of consumer behavior. The Thought Sciences team uses functional Magnetic Resonance Imaging (fMRI), a safe and non-invasive technique, to observe patterns in brain activity that reveal how a person is processing and/or evaluating a product, object or advertisement." (From their press release.) Is this the next logical step beyond focus groups? And does this seem just a little bit creepy to anyone else?
posted by Johnny Assay on Dec 4, 2002 - 25 comments