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2 posts tagged with newspaper by Artw.
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All the advertorial fit to print!

The Dallas News has a bold new strategy for "becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content for our consumers": Making it's editors report directly to advertising sales managers
posted by Artw on Dec 3, 2009 - 87 comments

"I notice the 'wank' has remained fairly constant."

"The editor's guidelines are as follows: First, remember the reader, and respect demands that we should not casually use words that are likely to offend. Second, use such words only when absolutely necessary to the facts of a piece, or to portray a character in an article; there is almost never a case in which we need to use a swearword outside direct quotes. Third, the stronger the swearword, the harder we ought to think about using it.Finally, never use asterisks, which are just a cop-out." - Swearing in The Guardian: A chart
posted by Artw on Apr 3, 2009 - 31 comments

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