The Corporatization of Weblogs Has Begun, it is decreed
The current Editor & Publisher
introduces blogging to its newspaper-editor audience and points out two blogs actually written by newspaper columnists. I do indeed agree that Weblogging is a viable new medium of expression for dead-tree media, and agree even more strongly that special-interest journalistic blogs are in desperate need. (I'm planning one myself, and wouldn't it be great to read dueling blogs on the same topic from rival newspapers?) I just worry that the column will have an illocutionary effect
, i.e., it will cause something to happen just by uttering words, rather like "I now pronounce you married." In this case the words I worry about are "The corporatization of Weblogs has begun." I can hear Rushkoff griping about the good old days already. And I'd gripe along with him.
posted by joeclark
on Mar 8, 2000 -