The NYT Social Media team pulls the curtain back on how Twitter works for them with detailed examples of how changing text and descriptions and focus in their short messages resonated with readers, and which fell flat. Really interesting bit of transparency on their process, and results.
Well, all you lazy butt people who couldn't manage 7 minutes, here's hope. Norwegian researchers have discovered an even shorter and effective workout. Straight off the heels of the 7-minute workout (which really was more of a 21 minute workout), the 4-minute program (but designed to be done 4 times, so 16 minutes of HIIT total) is said to contain the minimum amount of exercise required to develop appreciable endurance and health gains.
Cheetahs’ Secret Weapon: A Tight Turning Radius [New York Times]
"Anyone who has watched a cheetah run down an antelope knows that these cats are impressively fast. But it turns out that speed is not the secret to their prodigious hunting skills: a novel study of how cheetahs chase prey in the wild shows that it is their agility — their skill at leaping sideways, changing directions abruptly and slowing down quickly — that gives those antelope such bad odds."
Why You Won’t Be the Person You Expect to Be (NYT): "When we remember our past selves, they seem quite different. We know how much our personalities and tastes have changed over the years. But when we look ahead, somehow we expect ourselves to stay the same... They called this phenomenon the “end of history illusion,” in which people tend to “underestimate how much they will change in the future.”" (via exp.lore) [more inside]
An experiment done in the 1990s exposed children to various levels of lead. The lawsuit filed in 2001 by the parents of over 100 participants accuses the Kennedy Krieger Institute that the scientists knowingly used the kids as test subjects in toxic dust control study. [more inside]
Research on RNA interference is losing steam. Biotech companies are giving the chop to RNAi, a gene-silencing mechanism once thought to have great promise for human medicine. [more inside]
Brain Researchers Open Door to Editing Memory : spotless minds might be closer than we think.