Is the aroma of burning flesh putting you off your lunch? An Israeli company called Patus is marketing a new product called
Odor Screen to EMTs, soldiers, cops, and medical staff who work at the sites of suicide bombings, combat zones, and other modern catastrophes. The
Proustian link between smell and vivid memories is
well established, and by displacing traumatic odors with a "calming vanilla aroma," the company hopes to lessen PTSD in first responders, and
that's no laughing matter. [
via medgadget]
posted by digaman
on Feb 9, 2005 -
26 comments
Compressed Art: Perfume as Art, or Commerce masquerading as Art? This site's main feature is an intriguing olfactory
seven deadly sins, put together by artist Nobi Shioya, where each sin is associated with a specific
perfumer, all of whom, one comes to realize, work for the same
company, one of the
big three international perfumes & flavours concerns. In a similar vein: the latest 'scent' issue of
Visionaire (warning flash/pop-ups).
posted by misteraitch
on Jan 12, 2004 -
1 comment