A US Senate Committee just released its report on online loyalty programs. Combined, Webloyalty, Affinion, and Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson on Nov 18, 2009 - 26 comments

HarperCollins is the first major publisher to give away an entire version of a new book online, revenue being raised through Yahoo! ads. But they don't seem to be 100% committed - if you go to their website you can pay $18.26 for the e-book and no mention is made of it being available free at the author's own website. [Appropriately the book, "Go it Alone" by Bruce Judson is about entrepreneurial ideas]
posted by meech on Feb 15, 2006 - 6 comments

These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds. [abstract / PDF]. Related to this thread.
posted by signal on May 17, 2004 - 2 comments

Sorry Matt, you can't post in this thread. Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
posted by Mick on Oct 3, 2003 - 30 comments

Carl wrote a great Industry Standard article lampooning online marketing, and I couldn't help but laugh at seeing a "B to B Convention" banner ad running at the end of it (screenshot).
posted by mathowie on Jan 19, 2000 - 0 comments