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eBay takes a leaf out of eToys' book.

eBay takes a leaf out of eToys' book. Everybody's favourite auction site is threatening legal action against EBay Pty Limited, an Australian company that’s been around for twenty years but only got online recently. eBay has the ebay.com.au domain name, so EBay bought ebayaust.com in late 1999 for their small business selling self-published books.

Now eBay wants EBay to stop using the name both online and offline, the latter of which seems highly dubious given the relative ages of the companies.

In what is becoming an increasingly global marketplace, where do we draw the line between disparate companies with similar names?
posted by Georgina on Feb 27, 2001 - 6 comments

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