Mr. Sardonicus is a horror film produced and directed by William Castle. It tells the story of Sardonicus, a man whose face becomes frozen in a horrifying grin while robbing his father's grave to obtain a winning lottery ticket. Castle cited the film in his memoir as one of his favorites to produce, and, with his reputation as the "king of gimmicks" to market his films, built the marketing for the film around the idea of the two possible endings.
"Why should candidates, or issue groups, spend millions on traditional advertising when they can generate hundreds of thousands of hits from simply uploading a video? Take, for example, the Hillary Clinton campaign's use of a Soprano’s spoof to unveil a campaign theme song....she generated a stunning amount of favorable press and television coverage (not to mention millions of dollars worth of free advertising)."* A well produced video distributed on the Web can have great impact. For example, in a dispute last year a United Steelworkers union video forced Goodyear back to the bargaining table. A new video produced by the International Association of Firefighters may have impact on Rudy Guiliani's campaign for President. "...[The video's] release on the Internet hints at a broadening effort to spread [the union's] dim assessment of the Mayor and has already drawn comparisons with the campaign by the Swift Boat Veterans for Truth against John Kerry in 2004."*
Salon Video Dog: (Reg. Req'd.) After squandering an entire decade on all-too-often embarrassingly cerebral journalism, online publishing pioneer Salon.com has clearly decided to finally get serious, making a concerted push to join the ranks of the internet's pillars of innovation and originality. Good thing too, because it's all too hard these days to find quality mirrors for the Star Wars Kid, the Exploding Whale, and freshly ripped clips from last night's Stewart/Colbert broadcasts. Thanks, Salon!