The Brainstorming Myth

"The thing that distinguishes brainstorming from other types of group activity is the absence of criticism and negative feedback. If people were worried that their ideas might be ridiculed by the group, the process would fail." According to the technique's originator, Alex Osborn, "“Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it in the bud.'" Brainstorming seems like a marvellous, feel-good way of creative problem-solving. But it doesn’t work. [more inside]
posted by storybored on Feb 21, 2012 - 63 comments