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Buy Design: Meet Paco Underhill, retail anthropologist

"Nothing is in a grocery store is where it is by accident. Every item on a shelf has been planned." Theatrically lit fruits and veggies? Limbic system-triggering flowers up front? Subtle manipulation of the shopping path? Meet Paco Underhill, master of the science of shopping, author, and founder of a consulting firm that specializes in advising companies on how small changes in retail environments can add up to increased sales. Think of him as a tour guide (YT, from his firm) who explains how these spaces are designed and why we fall for it. [more inside]
posted by MonkeyToes on Aug 10, 2012 - 42 comments

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