Every year, nine million children under five die from preventable diseases such as diarrhea and malaria. Often, the treatments for these diseases are cheap, safe, and readily available. So why don't people pick these 'low-hanging fruit'? Why don’t mothers vaccinate their children? Why don’t families use bednets, or buy chlorinated water? And why do they spend such large amounts of money on ineffective cure instead?Poor Economics is a book and website by Abhijit V. Banerjee and Esther Duflo. It has maps, graphs, and data drawn from the research at MIT's Poverty Action Lab. It is currently being reviewed and discussed (1, 2, 3) at the Economist. BONUS: Duflo discusses the book and Randomized Controlled Trials (Wikipedia: RCT).
Essential Video Resources - primers, guides and links for the video editor and technician [more inside]
A case of Horlicks for 1,000 - 2,000 British Pounds (the lot description doesn't contains a mention of any actual Horlicks though). Horlicks has been around since 1883. Their early efforts at promotion included the invention of a condition they called 'Night Starvation'. As well as press, radio (they sponsored Dan Dare) and television advertising they also featured in the cinema at one time. These films, made by George Pál, are quite surreal. Although Horlicks seems to be made from the same ingredients as Maltesers, the company has pushed their product in India as making children "taller, stronger and sharper" - tying it in with the Superman Returns movie. Back home in England, Horlicks is made fun of despite the fact that it is one of the ingredients in a jolly nice self-saucing pudding.