Advertising trade paper ADWEEK is trying
to handle 'viral marketing' and 'social media' the same way as it always handled TV commercials and magazine ads. So, it noted that one of the most successful 'social branding' promotions of the last six months was for Ian McKellan and Patrick Stewart on Broadway
.Note: While McKellan was much more active on Facebook recently, Stewart has had many more MetaFilter FPPs (in fact, Ian's only post here was about him officiating at Stewart's wedding).
posted by oneswellfoop
on Apr 19, 2014 -
"They're not out to make a quick buck, they're looking to protect the integrity of the franchise and its mythology."
1998's Star Trek Insurrection
went through a number of different plots before becoming the film we ultimately saw. Starting out as Star Trek: Stardust
, the first take on the idea involved Captain Picard going all Heart of Darkness
on a former friend from his Starfleet Academy days in a bid to find the Fountain of Youth. That treatment evolved into a remarkably Avatar
ish story called simply Star Trek IX
in which Picard must go upriver to kill a malfunctioning Data as part of a Federation/Romulan alliance to displace strange alien natives from a planet teeming with a valuable and rare ore (spoiler: Picard actually kills Data in this treatment, and Tom Hanks was supposed to have a major role somewhere).
Let the late Michael Piller
guide you through the writing of Insurrection
in his unpublished book Fade In: The Making of Star Trek: Insurrection
(his "last great gift to the fans and to aspiring writers everywhere") in which he presents his original story treatments, story notes from his bosses at Paramount, surprisingly reasonable Trekker-type reactions from actors Patrick Stewart and Brent Spiner, and much more. First made freely available by TrekCore.com
, Piller's family has since asked that it be removed, but you'll still find the file roaming the Internet if you boldly go looking for it
. [more inside]
posted by Servo5678
on Dec 31, 2010 -