"People are denied access to research hidden behind paywalls every day. This problem is invisible, but it slows innovation, kills curiosity and harms patients. This is an indictment of the current system. Open Access has given us the solution to this problem by allowing everyone to read and re-use research. We created the Open Access Button to track the impact of paywalls and help you get access to the research you need. By using the button you’ll help show the impact of this problem, drive awareness of the issue, and help change the system. Furthermore, the Open Access Button has several ways of helping you get access to the research you need right now." [more inside]
posted by daisyk
on Nov 22, 2013 -
Newspapers have two principal sources of revenue, readers and advertisers, and they can operate at mass or niche scale for each of those groups. A metro-area daily paper is a mass product for customers (many readers buy the paper) and for advertisers (many readers see their ads.) Newsletters and small-circulation magazines, by contrast, serve niche readers, and therefore niche advertisers — Fire Chief, Mother Earth News. (Some newsletters get by with no advertising at all, as with Cooks’ Illustrated, where part of what the user pays for is freedom from ads, or rather freedom from a publisher beholden to advertisers.)
Paywalls were an attempt to preserve the old mass+mass model after a transition to digital distribution. With so few readers willing to pay, and therefore so few readers to advertise to, paywalls instead turned newspapers into a niche+niche business. What the article threshold creates is an odd hybrid — a mass market for advertising, but a niche market for users.Clay Shirky on the economics of newspaper paywalls and why article thresholds seem to be the way of the future.
posted by storybored
on Jan 10, 2012 -