"Years ago, when I worked for outlandishly hirsute rockers The Cure, the band wouldn't tour without stocking up first. I'd be at my desk, and the call would come in. 'Fraser? We're in Rio, and we've run out of Pepto. Can you Fedex us a crate?' And so I would." How to make Pepto-Bismol ice cream.
Yahoo now has co-branding arrangements going on. I hate to see this trend continue, as I see it diluting the reputation of both companies. What's Pepto-Bismol got to do with teens having a fun summer? Anyone care to make the connection for me? What's next, Geritol sponsoring a site aimed at toddlers?