"Believing they are losing the messaging war with progressives, a group of prominent conservatives in Washington—including the wife of Supreme Court Justice Clarence Thomas and journalists from Breitbart News and the Washington Examiner — has been meeting privately since early this year to concoct talking points, coordinate messaging, and hatch plans for "a 30 front war seeking to fundamentally transform the nation," according to documents obtained by [David Corn and] Mother Jones." Photo Gallery: Meet Groundswell's Major Players. Also: Groundswell's Secret Crusade to Crush Karl Rove // (Via) [more inside]
Obama evolved. The NAACP evolved. The NCLR has evolved. How do you get your friends and family to evolve into support for LGBT rights? The Movement Advancement Project's excellent Talking About LGBT Issues series gives research-driven rhetorical and messaging frameworks that work best for meeting reluctant folks where they are. They include warnings about civil rights framings, how to hit emotional marks that emphasize commonality and cover things like adoption, marriage, transgender etiquette and employment protections.
Peitho's Web: Classic Rhetoric and Persuasion.
Persuasion and Brainwashing Techniques Being Used On The Public Today. Fascinating yet creepy.