One of the craziest "crowdsourcing" exercises in Marketing today is Lay's "Do Us A Flavor" Contest for new potato chip flavors. The first year in the U.S., 'Cheesy Garlic Bread'
defeated 'Chicken & Waffles' and 'Sriracha' in a popular vote to earn its creator a million dollar prize. Exporting the competition to Canada (where it was named "Do Us A Flavour
"), had a more dubious result when 'Maple Moose'
outpolled 'Creamy Garlic Caesar', 'Perogy Platter' and 'Grilled Cheese & Ketchup' then bombed in the stores. But both contests are back for 2014, with American contenders 'Bacon Mac & Cheese', 'Cappuccino', 'Mango Salsa' and 'Wasabi Ginger'
and the Canadian competitors 'Bacon Poutine', 'Cinnamon Bun', 'Jalapeño Mac & Cheese' and 'Tzatziki'
. No wild animals there, but in the U.K., their British brand Walkers is doing it's own "Flavour" with six choices: 'Cheesy Beans on Toast', 'Hot Dog with Ketchup', 'Pulled Pork in BBQ Sauce', 'Steak Fajita', 'Chicken Curry' and 'Ranch Raccoon'
(no Rocket Raccoon endorsement implied).
If you thought it couldn't possibly be worse, here's how it could be
. (based on past experience, 'Rancid Owl' and 'Marsupial Medley' COULD be future contenders)
posted by oneswellfoop
on Aug 20, 2014 -