Nearly all movie trailers shown in theaters, and on the web, come with a so-called green tag, saying they are approved for all audiences, or a red tag, saying they are approved for only restricted audiences. Since 2000, many theaters will not run red tag trailers; Warner Brothers will not make red tag trailers, and Universal Pictures has not ran one in theaters since "American Pie" in 1999. Wishing to show audiences more "edgy" previews, the producers are looking to the internet.
Rob Zombie’s
“Halloween” remake became the first to display a new yellow tag, signaling that the movie was rated PG-13 or above, and the preview was “approved only for age-appropriate Internet users” — mandatd by the
MPAA as visitors to sites either frequented mainly by grown-ups (as determined by
Nielsen's Web Demographic reports) or accessible only between 9 p.m. and 4 a.m.
This August’s
“Superbad” (autoplay music...) has an R-rated, red tag internet trailer, which MPAA regulations require a viewer to pass an age-verification test, in which the viewer 17 and older has to match their name, birthday and ZIP code against public government records on file." [
via nytimes.com]
posted by pwb503
on Jun 24, 2007 -
67 comments
I musta slept though a lot, since there's a buttload of new movie trailers over at quicktime.apple.com including
Disney's Summer 2001 animation offering as well as their
Christmas release with voices by David Spade and John Goodman, and MGM's Silence of the Lambs sequel,
Hannibal, (a lame pre-preview width nothing to it at all, really), the newest
Highlander film which I didn't even know was coming out on September 1st, and the full-length
Final Fantasy preview which, may I add, looks kick-ass awesome! And the only reason I went there was to get another look at the
Charlie's Angels preview I caught on the front of a showing of Godzilla 2000. Mmmm, Cameron Diaz. I see you baby, shakin' that ass.
posted by honkzilla
on Aug 21, 2000 -
3 comments
