"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
Ars Technica reports on malicious extensions on the Chrome web browser
, which install advertising-based malware that hijack links and inject ad content. Further speech recognition exploits
) leave open the opportunity for malicious sites to record sound captured by the user's web browser without permission.
"In 1967, The Public Interest
, then a leading venue for highbrow policy debate, published a provocative essay by Paul Baran
, one of the fathers of the data transmission method known as packet switching [and agent of RAND
]. Titled “The Future Computer Utility,"
the essay speculated that someday a few big, centralized computers would provide 'information processing … the same way one now buys electricity. Highly sensitive personal and important business information will be stored in many of the contemplated systems … At present, nothing more than trust—or, at best, a lack of technical sophistication—stands in the way of a would-be eavesdropper.' To read Baran’s essay (just one of the many on utility computing published at the time) is to realize that our contemporary privacy problem is not contemporary. It’s not just a consequence of Mark Zuckerberg’s selling his soul and our profiles to the NSA. The problem was recognized early on, and little was done about it... It’s not enough for a website to prompt us to decide who should see our data. Instead it should reawaken our own imaginations. Designed right, sites would not nudge citizens to either guard or share their private information but would reveal the hidden political dimensions to various acts of information sharing." -- MIT Technology Review on The Real Privacy Problem
"The Obama Administration today unveiled a Consumer Privacy Bill of Rights
as part of a comprehensive blueprint to protect individual privacy rights and give users more control over how their information is handled." Full 62-page PDF - Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy
"In addition, advertising networks announced that leading Internet companies and online advertising networks are committing to act on Do Not Track technology in most major web browsers to make it easier for users to control online tracking. Companies that represent the delivery of nearly 90 percent of online behavioral advertisements, including Google, Yahoo!, Microsoft, and AOL have agreed to comply when consumers choose to control online tracking. Companies that make this commitment will be subject to FTC enforcement." [more inside]
In 2006 some Italian teenagers filmed themselves assaulting a youth with Down Syndrome and uploaded the video to Google Video Italia. It was pulled from the site within hours, but that did not satisfy the Italian Down Syndrome support group named Vivi Down
, who filed a complaint that resulted in a two-year investigation. That lead to charges and indictment of four Google executives, who were never aware of the video until after it had been removed, for violating Italy’s privacy code.
Today the Italian court ruled
that three of the four - chief legal officer David Drummond, global privacy counsel Peter Fleischer and former CFO George Reyes - are guilty, and sentenced them to 6 months to a year of jail-time. The fourth, Arvind Desikan, former head of Google Video in London, was acquitted. [more inside]
You can't just give away free software!
Or can you? Firefox's copyleft premise destroys U.K. anti-piracy laws. Gervase Markham
takes on a U.K. official who wants to arrest pirates for distributing firefox.
Internets: Serious Business!
These last few months have seen an increase in the attacks on the participatory culture of the web. The mainstream establishments, both political and corporate, have been looking with a cautious eye towards this new developing place.
So far we've established that blogs can get you fired
, keep you from getting a job
, give pedophiles a place to ruminate on snatching your children,
threaten journalistic integrity *snicker*, endanger the marketing
, product planning
, and product life cycles
for automobile manufacturers, can infect your computer with virii
, and have all sorts of negative consequences
. The internets (both of them) can cause your children to be charmed, seduced, and addicted by readily available porn,
and can also provide access to extremist radical and fundamentalist groups, prompting Congress to discuss more restrictive legislation
), but only for the porn. It has even been claimed that the web has given "Al Qaeda wings"
. P2P is blamed as causing record loses by the music industry, despite their investments in
local station marketing
payola. The FEC has held public hearings attended by both hemispheres of the blogosphere
(amazingly in near-agreement) discussing the regulation of political speech online
. The figureheads of a certain political party fear that their affiliated slice of the blogosphere may be too far-left.
Newspapers and TV are leading the charge, with the internet standing in for pharmaceutical scares, yo-yo diets, and missing white women.
The question is, how will the libertarian-minded digerati respond to this very real attack on the essence of web culture?
The DOJ wants to tap your IMs, your email, your VOIP calls, and your Web browsing -- and they want you to pay for it.
The Justice Department is seeking to expand its ability to monitor online traffic by forcing broadband providers to make their services
"wiretap-friendly," and a petition filed with the FCC this week says you
will foot the bill. Get ready for CALEA
2.0. "As a means of espionage, writs of assistance and general warrants are but puny instruments of tyranny and oppression when compared with wire tapping," the prescient Justice Brandeis observed in 1928.
Seven years in jail and a $150,000 fine.
That's what domain owners will get if HR 3574 makes its way into law. HR 3574 will require all domain owners to make their current home address, telephone number and email address publicly known. Mr. Haughey's stalkers need no longer fear how to find him.