"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
The Wall Street Journal investigates web snoops. The 50 sites installed a total of 3,180 tracking files on a test computer used to conduct the study. Only one site, the encyclopedia Wikipedia.org, installed none. Twelve sites, including IAC/InterActive Corp.'s Dictionary.com, Comcast Corp.'s Comcast.net and Microsoft Corp.'s MSN.com, installed more than 100 tracking tools apiece in the course of the Journal's test. [more inside]
posted by chavenet
on Jul 30, 2010 -
This morning, Google launched
a new feature called "Google Dashboard
" that lets users view (and in some cases control,) what data is being stored on a range of more than 20 Google services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts and Latitude. [more inside]
posted by zarq
on Nov 5, 2009 -
A Marketing and Promotional Urinal Screen
- I mean - WTF?
Is there nowhere I can go and not be bombarded by advertising
...now when I go for a 'slash' I can be detected 'visiting' the urinal, and a pre-recorded voice can 'interact' with me while I read the graphics
Honestly, I never, ever, ever wanted to interact whilst standing at a urinal...please don't make me start interacting in there!
posted by mattr
on Nov 11, 2004 -
. Accountholders are now subscribed to lots of newsletters plus junk mail and telemarketing. You can change your preferences
and send Yahoo some feedback
. You can't prevent them from subscribing you to new products without closing your account. Will going to an opt-out system help or hurt their bottom line? Will there be a backlash?
posted by neuroshred
on Mar 30, 2002 -
How willing are you to whore yourself?
City buses have been doing it for years. Now an ad company is willing to give you a free car for two years if you're willing to drive a mobile billboard for them. Ideal candidates live in busy urban and suburban areas, park on the street, and get stuck in traffic all the time. You pay for insurance and gas, and they take care of the rest (including maintenance). Or have your current car wrapped with advertisements and get up to $400 a month. The company will also entice you with free concert tickets if you'll drive the vehicle to the show.
, the ad company will use your detailed profile to sell more stuff to you.
posted by crunchland
on Jan 15, 2002 -
Unknowingly sending all your personal finance information through the servers of a sleazy ad service: Priceless.
Do you pay your AMEX bill online at americanexpress.com
? If you do, you should know that you're being ported through the ad.doubleclick.net advertising service
. Mouse over the links on the AMEX homepage and see. All your information travels through doubleclick's servers on its way to AMEX. Nice, huh?
posted by jpoulos
on Nov 26, 2001 -
I'll believe this
when DoubleClick changes their darn policy.
Sure, they've also recently said they'll postpone their new identifying database. How about to "never"?
posted by mrmorgan
on Mar 8, 2000 -