"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
The new documentary "Terms And Conditions May Apply," about the privacy overreach of major tech companies, presents its trailer on a cleverly written page of terms and conditions
posted by mark7570
on Jul 11, 2013 -
Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, Apple are being monitored by the FBI and NSA, with Dropbox "coming soon."
So what can you do? Use some alternatives
. As Gabriel Weinberg, founder of DuckDuckGo
, told NPR: "we made the choice to just not track people so there is nothing to turn over.
posted by filthy light thief
on Jun 26, 2013 -
Facebook announces Facebook Home
, a layer of apps for Android that turns your phone into a Facebook hub. The Verge has a review with pictures
– they seem to like it. But Om Malik fears that Facebook Home destroys any notion of privacy for its users
So if your phone doesn’t move from a single location between the hours of 10 p.m. and 6 a.m. for say a week or so, Facebook can quickly deduce the location of your home. Facebook will be able to pinpoint on a map where your home is, whether you share your personal address with the site or not. It can start to build a bigger and better profile of you on its servers. It can start to correlate all of your relationships, all of the places you shop, all of the restaurants you dine in and other such data. The data from accelerometer inside your phone could tell it if you are walking, running or driving. As Zuckerberg said — unlike the iPhone and iOS, Android allows Facebook to do whatever it wants on the platform, and that means accessing the hardware as well.
posted by Rory Marinich
on Apr 5, 2013 -
"Pop quiz: what is the favorite social networking site of Americans under age 25? If you guessed Facebook you are way behind the eight-ball, because Tumblr now enjoys more regular visits from the youth of America." Tumblr is not what you think.
"Tumblr provides its users with the oldest privacy-control strategy on the Internet: security through obscurity and multiple pseudonymity [... it] proves that the issue is less about public vs. private and more about whether you are findable and identifiable by people who actually know you in real life."
posted by Rory Marinich
on Feb 19, 2013 -
It is June 2, 2010 and Mark Zuckerberg is sweating. He’s wearing his hoodie—he’s always wearing his hoodie—and he’s on stage and either the lights or the questions are too hot. … “Do you want to take off the hoodie?” asks Kara Swisher.
“I never take off the hoodie.”
The varied cultural resonances of an unassuming garment
posted by the mad poster!
on Jan 29, 2013 -
"The Fraley plaintiffs sued Facebook, alleging that its 'Sponsored Stories' feature, which displays ads on Facebook containing the names and pictures of users who have 'Liked' a product, violated California’s Right of Publicity statute. The statute forbids the commercial use of an individual’s name or likeness without consent. Integral to the plaintiffs’ claim was the assertion they had been injured because they were “celebrities” to their Facebook friends, such that their endorsements of the products in the Sponsored Stories held economic value—economic value that they were deprived of when Facebook published their Stories without their consent." - Famous for Fifteen People (Stanford Law Review)
: Celebrity, Newsworthiness, and Fraley v. Facebook (Citizen Media Law Project)
posted by wikipedia brown boy detective
on Feb 10, 2012 -
Facebook has been criticized repeatedly for how it treats its users' privacy (this topic
to MeFi), but with the introduction of OpenGraph
) earlier this year, some are arguing that Facebook has gone beyond general privacy concerns and has become Malware
Now, we've shown that Facebook promotes captive content on its network ahead of content on the web, prohibits users from bringing open content into their network, warns users not to visit web content, and places obstacles in front of visits to web sites even if they've embraced Facebook's technologies and registered in Facebook's centralized database of sites on the web. [more inside]
posted by Kimberly
on Nov 22, 2011 -
The Socialbot Network
- A UBC study suggests that many Facebook users will friend total strangers. Researchers said they collected 250 gigabytes of information from Facebook users by using socialbots — fake Facebook profiles created and controlled by computer code (sic)
. The researchers said they got the approval of UBC’s behavioural research ethics board. The data they collected was encrypted and anonymized and deleted after they completed their data analysis. [more inside]
posted by KokuRyu
on Nov 6, 2011 -
"The meteoric rise of Facebook raises four general questions . . . How is it possible for a teenager, however brilliant, to create a multibillion-dollar online business in such a short time? How likely is such a business to flame out? What, if any, legal protection from competition should be given to the ideas that power these businesses? And how far will social networking erode privacy or have other social consequences, good or bad?" Richard Posner (the federal judge and University of Chicago law professor best known as one of the pioneers of the "law and economics" movement [Wikipedia]
) answers these questions in his brief history and critique of Facebook. (This is a printer-friendly version that may cause a print dialogue box to pop up, but it's the only link that will work unless you subscribe to The New Republic. The article is nominally a book review but spends barely any time talking about the book that's supposed to be reviewed.)
posted by Jaltcoh
on Aug 5, 2010 -
Facebook's Gone Rogue; It's Time for an Open Alternative [I]n December, with the help of newly hired Beltway privacy experts, it reneged on its privacy promises and made much of your profile information public by default. That includes the city that you live in, your name, your photo, the names of your friends and the causes you’ve signed onto.
This spring Facebook took that even further. All the items you list as things you like must become public and linked to public profile pages. If you don’t want them linked and made public, then you don’t get them — though Facebook nicely hangs onto them in its database in order to let advertisers target you.
posted by mecran01
on May 9, 2010 -
Privacy is dead - get over it
] is a talk by private investigator Steve Rambam. It's a talk he has been giving for a number of years where he shows how privacy is being taken away, not by sinister plots but because people are giving it away. With people putting up everything and nothing on MySpace, Facebook, Twitter and so on, as well as a growing quantity of data held in private databases, he shows how easy it is to find out enormous amounts of data on just about anyone. [more inside]
posted by bjrn
on Sep 2, 2008 -