Scott Kurtz draws and writes one of the Internet's oldest webcomics, PvP
. He launched it in 1998 and, since then, has won two Eisner Awards and a Harvey Award for his work. Scott has been a trendsetter for webcomics before, infamously (and frequently controversially) brash in defense of its business model, especially in the face of criticism from old media. Today, he announced that he will be selling product placement
in his strips, starting with an arc focused on Magic: The Gathering
. This is a webcomics first. Will it prove a boon to the financial success of artists, or a burden on the freedoms they've won? Or will it catch on at all beyond PvP?
posted by gilrain
on Jul 22, 2011 -
Starbucks saved his life
, and now Tom Hanks is saving his bank account. A story
of a middle-aged man with a successful career in advertising
, was fired from his high-paying job, was divorced by his wife, and was diagnosed with a brain tumor, and found himself getting back to basics
working for $10.50/hour at Starbucks, finding himself, and loving it
. How does he manage to deal with such a huge downgrade from his previously life? Well, turns out it doesn't matter too much, as it's soon to be a movie
starring Tom Hanks.
posted by Tommy Gnosis
on Sep 27, 2007 -
tracks mentions of consumer brands in songs in the Billboard Hot 100
. It's interesting to see which products get mentioned the most; Mercedes is currently on top with 29 mentions so far in 2003. (This week, 50 Cent, Jay-Z, and Li'l Kim all give props to the Benz.) Burberry and Puma round out the top three. Question: is this typically admiration of the product, projecting an image, or product placement
? (Via Slate.)
posted by Vidiot
on Apr 4, 2003 -
"Plugs in the City"
My Spock like left eyebrow went up questioningly at the ease with which Charlotte York discreetly ordered her embarrassing book with 1-click® shopping.
She was going to buy it at the books store with Miranda, who had just come from a Weight Watchers®
meeting and was trying to resist the cravings for Krispy Kreme®
. Mmmm... original glazed is my favorite, too. While I enjoy the fact that HBO doesn't have commercials, I thought that is why I paid $20 a month. Some how I prefer real ads to this insidious crap
. It was creepy and also destroyed a lot of the immersion of the show for me. The whole episode seemed stilted and odd.
posted by McBain
on Aug 12, 2002 -
HMOs sign on with William Morris.
"We're not saying it's verboten to attack some part of the health care system. We're saying there is another side to what we do." No word yet on whether the American Association of Health Plans is set to star opposite Tom Cruise in the next summer blockbuster.
But, aside from moving beautiful people from casting to marquee, I believe this is the first time in history that the William Morris Agency has been set up as a Hollywood lobbyist. It's bad enough that more than 100 product placement agencies
continue to bombard movies
with increasing junk
. But, assuming the studios take this representation seriously, is it too much to ask that corporate interests be denied any potential sullying of the cinematic voice? Will CAA follow suit and take on the NRA? Or are today's movies beyond salvation?
posted by ed
on Jul 16, 2002 -
Does whatever a spider can...
Producers of the Spider-Man movie are being sued
because billboards were digitally altered to promote different products. Since the whole movie is digitally altered in a sense, should we care where reality
ends these days? Is this the next level of product placement
posted by FreezBoy
on Apr 12, 2002 -
Starbucks, Coca-Cola, Gap....
If ever there was a candidate for being sued this site would be it... with a three-minute music video setting logos, brand names and glossy corporate imagery against adbusting in-jokes and shots of police brutality. Anti-capitalist anthem or the ultimate in product placement? And how long until the site's namesakes get it pulled off the Web?
posted by skylar
on Feb 6, 2002 -
The spookiest lipbalm ever!
Check out the prominent plug for ChapStick in the new film "The Mothman Prophecies." You'll find it in the full trailer, not the "teaser" trailer. Product placement isn't anything new, but this is pretty blatant.
posted by CosmicSlop
on Jan 14, 2002 -
Bill & Will & Grace?
The Microsoft Xbox
was featured visably (the console and its output a big plasma screen --complete with sickly green logo) and mentioned by name three times in tonight's episode. I was almost expecting Karen and Jack's son to settle their differences through head-to-head football action. And to think... the Xbox was just released today.... Coincidence?
posted by grabbingsand
on Nov 15, 2001 -
Underground marketing shills "put it in your life".
Big Fat co. sends 18-34yr olds into the world to act out ad dramas promoting products. "I feel so great, so real." (I'm not sure what the writer means by "facially attractive, in that asymmetrical sort of way," though.)[via null device
, NYT reg. req.]
Ten-day Ubik deodorant spray or Ubik roll-on ends worry of offending, brings you back where the happening is.
posted by aflakete
on Jul 16, 2001 -