PSY's new music video HANGOVER
(ft. Snoop) knows that success is measured in reaction gifs. (slyt)
At Burning Man 2011, select participants were invited to an elaborate champagne dinner party
, with food prepared by New York City chef Phil Winser of The Fat Radish. But who hosted the party, what was the reason for the dinner, and why were only certain participants invited? Well, the dinner was a marketing campaign for Krug. [more inside]
Scott Kurtz draws and writes one of the Internet's oldest webcomics, PvP
. He launched it in 1998 and, since then, has won two Eisner Awards and a Harvey Award for his work. Scott has been a trendsetter for webcomics before, infamously (and frequently controversially) brash in defense of its business model, especially in the face of criticism from old media. Today, he announced that he will be selling product placement
in his strips, starting with an arc focused on Magic: The Gathering
. This is a webcomics first. Will it prove a boon to the financial success of artists, or a burden on the freedoms they've won? Or will it catch on at all beyond PvP?
Days of Our PepsiBlue.
Product placement in daytime TV makes the satire in Wayne's World
look subtle. Also, it makes the regular dialogue in daytime soaps sound relatively natural and not at all scripted.
Do Your Own Adventure with Sue Teller: Customizing Your Kicks
& Making Mash-Ups
. [Warning: Extremely Obvious Product Placement.] [more inside]
Product Placement Banned in U.K.
Minister says it 'contaminates programs'.
Starbucks saved his life
, and now Tom Hanks is saving his bank account. A story
of a middle-aged man with a successful career in advertising
, was fired from his high-paying job, was divorced by his wife, and was diagnosed with a brain tumor, and found himself getting back to basics
working for $10.50/hour at Starbucks, finding himself, and loving it
. How does he manage to deal with such a huge downgrade from his previously life? Well, turns out it doesn't matter too much, as it's soon to be a movie
starring Tom Hanks.
White House Considering Product Placement Deal
All I can say is, I really, really hope this is a spoof article.
Marqui's "Blogosphere Program" pays bloggers for product placement
under the guise of a "social experiment". That reminds me of a funny about the delicious new juice flavor from Fruitopia...
It's in your your music
, plastered all over your public spaces
, in your movies
, on your clothes
and in your art
it's over there
(as long as this is the first story on the main page), it's in your books
, in your schools
It everywhere except inside your body... until now
tracks mentions of consumer brands in songs in the Billboard Hot 100
. It's interesting to see which products get mentioned the most; Mercedes is currently on top with 29 mentions so far in 2003. (This week, 50 Cent, Jay-Z, and Li'l Kim all give props to the Benz.) Burberry and Puma round out the top three. Question: is this typically admiration of the product, projecting an image, or product placement
? (Via Slate.)
McDonalds will be a franchise in The Sims Online computer game.
Will my Sim character get fat if he eats at a Sim McDonalds? I guess we'll need Sim lawyers to help us out on that one.
"Plugs in the City"
My Spock like left eyebrow went up questioningly at the ease with which Charlotte York discreetly ordered her embarrassing book with 1-click® shopping.
She was going to buy it at the books store with Miranda, who had just come from a Weight Watchers®
meeting and was trying to resist the cravings for Krispy Kreme®
. Mmmm... original glazed is my favorite, too. While I enjoy the fact that HBO doesn't have commercials, I thought that is why I paid $20 a month. Some how I prefer real ads to this insidious crap
. It was creepy and also destroyed a lot of the immersion of the show for me. The whole episode seemed stilted and odd.
HMOs sign on with William Morris.
"We're not saying it's verboten to attack some part of the health care system. We're saying there is another side to what we do." No word yet on whether the American Association of Health Plans is set to star opposite Tom Cruise in the next summer blockbuster.
But, aside from moving beautiful people from casting to marquee, I believe this is the first time in history that the William Morris Agency has been set up as a Hollywood lobbyist. It's bad enough that more than 100 product placement agencies
continue to bombard movies
with increasing junk
. But, assuming the studios take this representation seriously, is it too much to ask that corporate interests be denied any potential sullying of the cinematic voice? Will CAA follow suit and take on the NRA? Or are today's movies beyond salvation?
Does whatever a spider can...
Producers of the Spider-Man movie are being sued
because billboards were digitally altered to promote different products. Since the whole movie is digitally altered in a sense, should we care where reality
ends these days? Is this the next level of product placement
Starbucks, Coca-Cola, Gap....
If ever there was a candidate for being sued this site would be it... with a three-minute music video setting logos, brand names and glossy corporate imagery against adbusting in-jokes and shots of police brutality. Anti-capitalist anthem or the ultimate in product placement? And how long until the site's namesakes get it pulled off the Web?
The spookiest lipbalm ever!
Check out the prominent plug for ChapStick in the new film "The Mothman Prophecies." You'll find it in the full trailer, not the "teaser" trailer. Product placement isn't anything new, but this is pretty blatant.
Bill & Will & Grace?
The Microsoft Xbox
was featured visably (the console and its output a big plasma screen --complete with sickly green logo) and mentioned by name three times in tonight's episode. I was almost expecting Karen and Jack's son to settle their differences through head-to-head football action. And to think... the Xbox was just released today.... Coincidence?
Fay Weldon, Part 2.
Michael Chabon, Rick Moody, and other writers give their opinion in this Salon piece.
Underground marketing shills "put it in your life".
Big Fat co. sends 18-34yr olds into the world to act out ad dramas promoting products. "I feel so great, so real." (I'm not sure what the writer means by "facially attractive, in that asymmetrical sort of way," though.)[via null device
, NYT reg. req.]
Ten-day Ubik deodorant spray or Ubik roll-on ends worry of offending, brings you back where the happening is.
Survivor is filled with crap for sale
- so why can't I find that groovy Panama hat Colby wears for sale, anywhere?