4 posts tagged with psa and advertising. (View popular tags)
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Caution: Disturbing, potentially triggering and possibly NSFW content: The Meth Project, known for their gritty, confrontational and disturbing online and print ads, which graphically depict the effects of methamphetamine drug use, launched a new, interactive website last week. The revamped site gives visitors an opportunity to share their own stories. They've also premiered four new 30-second television PSA's by the director of Black Swan and Requiem for a Dream, Darren Aronofsky: E.R., Deep End, Losing Control and Desperate. (Via) [more inside]
posted by zarq on Nov 16, 2011 - 103 comments

"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty: Library - Diner - Church. Together with more positive ads like Remember Freedom and I Am an American, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (seven years previously). The campaign was the work of the Ad Council, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind some of the most memorable public service campaigns in American history, including Rosie the Riveter, Smokey the Bear, McGruff the Crime Dog, and the Crash Test Dummies. And the Council is still at it today, producing striking, funny, and above all effective PSAs on everything from student invention to global warming to arts education to community service.

Additional resources: A-to-Z index of Ad Council campaigns - Campaigns organized by category - Award-winning campaigns - PSA Central: A free download directory of TV, radio, and print PSAs (registration req'd) - An exhaustive history of the Ad Council [46-page PDF] - YouTube channel - Vimeo channel - Twitter feed
posted by Rhaomi on Sep 11, 2009 - 69 comments

Brazil's new water conservation campaign: Xixi no Banho! (slyt)
posted by Sys Rq on Aug 6, 2009 - 86 comments

"How do you talk about domestic violence without portraying violence or having some statement about violence?" PSAs about domestic abuse developed by the Calgary-based HomeFront Society have been judged too graphic to show on television. Violent acts from actual domestic-abuse investigations are depicted in public settings: a boardroom, a restaurant. They will not be broadcast, but are available for download online (MPEG format). Warning: These ads are extremely difficult to watch. They hit you like a ton of bricks. But isn't that the point?
posted by mcwetboy on May 21, 2003 - 74 comments

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