WHAT IS A WILD TONE? "Wild Tones" live in Radios. They're the Bad Tones that escape from the back of your speaker. They like to howl and screech and beat booming drums... they ruin good music... every chance they get. Yeoooooooo EEK! BONG! BOOM [more inside]
In 1991, Ice Cube was a force of nature. The idea that he could someday star in Are We There Yet? was inconceivable. Still, commercialism wasn't foreign to him. He shilled St. Ides malt liquor as furiously as he called out the police.St. Ides, manufactured by Pabst Brewing Company, targeted young black people. They built an advertising strategy around rappers and hired DJ Pooh to produce beats and commercials. Rappers responded with zeal. [more inside]
Back of the Mike | Around the Corner | Behind the Bright Lights | Sky Billboards | Just a Spark [more inside]
A billboard just for you. A new technology is being implemented in billboards that will pick up what radio station drivers are listening to and calculate what product to advertise. Is this a good thing, like Tivo, or should we call Adbusters? Some people thought the day would never come. What's the next step for marketers? Space Advertising??
Mars Austrailia creates fake band and single to advertise Starbursts. It is the latest marketing idea: create a fictitious group named after your brand and release a cheesy song that gets radio airplay and is sold as a music single to teenagers. The song is Get Your Juices Going, by fictional pop group Starburst. It has secured high-rotation airplay on radio station Nova 96.9 and has had its promotional video featured on Video Hits. The song's lyrics were written by copywriters and the video, in which the group's identity is hidden, was created by television commercial producers. Not once, however, is the pop group linked to Mars.