Mars Austrailia creates fake band and single to advertise Starbursts.
It is the latest marketing idea: create a fictitious group named after your brand and release a cheesy song that gets radio airplay and is sold as a music single to teenagers. The song is Get Your Juices Going
, by fictional pop group Starburst. It has secured high-rotation airplay on radio station Nova 96.9 and has had its promotional video featured on Video Hits. The song's lyrics were written by copywriters and the video, in which the group's identity is hidden, was created by television commercial producers. Not once, however, is the pop group linked to Mars.
posted by ncurley
on Sep 17, 2002 -