Ichi! Ni! San! Shi! Come on, everybody! Train kara-tee! SLYT '80s karate-promoting rap video.
In 1991, Ice Cube was a force of nature. The idea that he could someday star in Are We There Yet? was inconceivable. Still, commercialism wasn't foreign to him. He shilled St. Ides malt liquor as furiously as he called out the police.St. Ides, manufactured by Pabst Brewing Company, targeted young black people. They built an advertising strategy around rappers and hired DJ Pooh to produce beats and commercials. Rappers responded with zeal. [more inside]