Show an R-rated film to kids, go to jail. Of course Channel 2 selects the raciest scene for their screengrab in the story, talk about your unbiased news reporting...
Gomez.com looks like they're doing the same thing that Bizrate is doing: rating the dotcommerce companies. It seems like a lot of companies have been copying the Amazon interface, now I see why. In the 'Ease of Use' category, Amazon is number one in books, toys, and music (they would have swept all their categories but Borders won for Video).