2 posts tagged with ratings by mediareport.
Displaying 1 through 2 of 2.
The Nielsen Family Is Dead. Nielsen Now Tracks (Almost) Everything You Buy: Credit, Debit and Bank Data Now Combined With TV, Online Viewing. Nielsen Offers Focus on ‘Zero-TV’ Homes. Nielsen Agrees to Expand Definition of TV Viewing. The 23,000 U.S. homes Nielsen currently samples are going to see some changes this year. [more inside]
Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]