11 posts tagged with rebranding.
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Deftly appealing to fear, nostalgia and resentment of elites

The ruthlessly effective rebranding of Europe’s new far right. "These parties have built a coherent ideology and steadily chipped away at the establishment parties’ hold on power by pursuing a new and devastatingly effective electoral strategy. They have made a very public break with the symbols of the old right’s past, distancing themselves from skinheads, neo-Nazis and homophobes. They have also deftly co-opted the causes, policies and rhetoric of their opponents. They have sought to outflank the left when it comes to defending a strong welfare state and protecting social benefits that they claim are threatened by an influx of freeloading migrants."
posted by blue_beetle on Nov 1, 2016 - 69 comments

Fitch the Homeless

One man's attempt to rebrand Abercrombie & Fitch as "The World's Number One Brand of Homeless Apparel". SLYT
posted by dobbs on May 14, 2013 - 49 comments

Let the branding wars begin

The University of California recently released its design for a new logo, and has launched an extensive visual rebranding campaign around it. Though the aim of the new logo is to convey a spirit of modern innovation, detractors feel it lacks the gravitas of the old seal, likening the new logo to a Swedish cake roll, and have started a petition to halt the change to the University's visual identity.
posted by Numenius on Dec 8, 2012 - 122 comments

I'd Like Some More Mondelez with Cheese, Please!

Legendary Food Company Plans to Rebrand Itself
posted by Renoroc on Mar 23, 2012 - 147 comments

That's gonna leave a (trade) mark.

Comedy Central introduces its new logo! In the words of Jay Sherman (whose show used to be on CC) it sucks. Its simplicity and stupidity will get it compared to other classic logo disasters (previously on MeFi: Gap, SyFy, UK Space Agency, aol, 2008 GOP Convention, 2012 London Olympics twice, Quark, other logos to laugh at and not found on MeFi: Tropicana). But seriously, is the logo's similarity to a Copyright Symbol (©) part of an anti-piracy campaign? [more inside]
posted by oneswellfoop on Dec 9, 2010 - 86 comments

"What for you bury me in the cold, cold ground?"

Tasmanian Devils rebranded after Warner Bros cartoon 'ruins reputation'. The Tasmanian Devil is being rebranded in an attempt to restores it reputation, which conservationists say has been damaged by the Warner Brothers cartoon. They believe the animal has been depicted as ferocious, aggressive and bloodthirsty and are now trying to give the devils an image overhaul and portray them as shy and retiring in an attempt to convince the Australian public that they are worth saving. Wild populations of Tasmanian devils are under grave threat from Devil Facial Tumour Disease Previously Discussed Here, a type of contagious cancer that has decimated their numbers by 60 per cent in 10 years.
posted by Fizz on Jul 12, 2010 - 73 comments

Splat No More

Childrens' cable television mainstay and media brand Nickelodeon is rebranding as "The Nick" with a new splat-less logo. [more inside]
posted by Servo5678 on Aug 4, 2009 - 55 comments

Contracting SyFyllis

Sci Fi has a new name. Now it's SyFy. The Sci Fi Channel is distancing itself from its geek demographic by rebranding its network. The former SyFy Portal website (a nerd news outlet) has been rebranded "Airlock Alpha" after selling the name to an "undisclosed recipient".
posted by crossoverman on Mar 16, 2009 - 257 comments

Liberal Arts 2.0

"What are the new liberal arts?", asks SnarkMarket, inspired by Jason Kottke's tagline and Edge. The blog post has turned into a pitch for a new collaborative book, with spirited discussions and over 100 suggestions including photography, design, relationships, mythology, intuitive thinking, synthesis, knowledge mastery, search, archiving, play, and home economics.
posted by divabat on Feb 4, 2009 - 44 comments

Putting some black in the Union Jack...

Take one flag. Add black marker pen. Instant Harmony! Does multicultural Britain need a flag makeover? Does this set a multi-colour precedent? Rainbow's taken isn't it? Is it maybe a plot by smaller flag makers to undermine market leaders? And what about Wales?
posted by klaatu on Jun 11, 2003 - 30 comments

experience the REfreshing open-nes

REbranding a few famous sites to more honestly represent the true nature of the sites.
posted by riffola on Apr 3, 2003 - 17 comments

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