"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
Released today: the top Google searches of 2012.
Also, the top Google searches in the UK
Hungry for more "Best of 2012" collections? Curious about "best of" versus "most popular"? There's much [more inside]
"It feels strange to be active and highly visible on the Web for 15 years but it was only when I joined Facebook that someone from elementary school or high school ever contacted me."
In which on Ev Williams's platform
, Mr Haughey compares his experiences of Facebook and Twitter
. [more inside]
over the weekend, in less than two weeks the millions of videos uploaded to six-year-old erstwhile YouTube competitor Google Video will no longer be viewable
. Though a download button has been added to each video page for easy back-up, that will only be available though May 13th
, and the company will not be offering transfer service for users with YouTube accounts. The search giant has been slowly winding down the service over the years since their billion-dollar buyout of YouTube, controversially revoking purchased content
(with a refund) in 2007 and disabling new uploads in 2009
. The shutdown is a big blow to the web video ecosystem, as Google Video was one of the few major services to allow free hosting of long-form video, including the content for many popular MetaFilter posts. But all is not lost! Reddit users have organized a virtual potluck
to share the most interesting and unique videos not available anywhere else, and the Archive Team
, preserver of doomed web properties like Geocities (previously
), is partnering with Archive.org to back up as much content as possible
. In that spirit, click inside for a list of some of the most popular Google Video-centric content posted here over the years. [more inside]