"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
Are you a fan of inventive, black-humored sci-fi/fantasy animation? Desperate to fill the Futurama-shaped hole in your heart? Look no further than Rick and Morty
, the superb new Adult Swim series from animator Justin "Lemongrab" Roiland and Community darling Dan Harmon
. Inspired by a (terrible and very NSFW) Back To The Future knock-off
, the show pairs a naïve young teen (Morty) with his cynical, alcoholic, mad scientist grandfather (Rick), each episode exploring a trope -- dreams, aliens, innerspace, parallel universes, virtual reality -- and turning it inside-out with intricate plotting
, eye-catching art
, and dark, whipsmart humor
(with plenty of improvisation
along the way). A ratings hit
already secured for a second season
, the show returns from an Olympics-induced hiatus tomorrow -- in the meantime, why not sample the six episodes aired so far: Pilot
- Lawnmower Dog
- Anatomy Park
- M. Night Shaym-Aliens!
- Meeseeks and Destroy
- Rick Potion #9
. Want more? Promo/highlight reel
- AV Club reviews
- Rick & Morty ComicCon panel
- Storyboard Test
- Soundtrack samples
- Play the "Rushed Licensed Adventure" point-and-click game
posted by Rhaomi
on Mar 9, 2014 -
Eva Mozes Kor and her twin sister were the victims of medical and genetic experiments at the hands of Josef Mengele in Auschwitz. She recently did an AMA on Reddit
posted by gman
on Mar 7, 2014 -
For the past three days, the world of streaming gaming has been riveted by an unlikely phenomenon: Twitch Plays Pokemon
. Consisting of a live Twitch.TV
chatroom hooked up to a classic Game Boy emulation of Pokémon Red
, the program is set to recognize a limited number of commands and execute them in real time, allowing an audience of tens of thousands to collectively control the action as they watch
. An astonishing amount of progress has been made, including the dramatic last-second defeat of a third gym leader
) and the solution of a notoriously tricky puzzle on the very first attempt
. But all for naught, it seems, as Team Twitch finds itself hilariously stranded on the ledges of Route 19
where, as one viewer explained
, "they basically have to walk a small path for about ten spaces without anyone pushing down and jumping Red off the ledge," a grim democratic reality the dedicated subreddit /r/twitchplayspokemon has had all kinds of fun with
over the last dozen ludicrous hours
posted by Rhaomi
on Feb 15, 2014 -
"Everything is fine and the world is beautiful. It's raining, it's dark, I woke up at 5:30AM, I'm commuting in traffic. I would have had a headache, I would have been miserable, I would have wondered how my life took me to this point. This point I'm at right now. But no, no, everything is fine. Life is beautiful. The rain drops are just falling and in each one I see the reflection of every persons life around me. Humanity is beautiful. In this still frame shot of traffic on this crowded bus I just found love and peace. Heroin is a wonder drug. Heroin is better than everything else. Heroin makes me who I wish I was. Heroin makes life worth living. Heroin is better than everything else." [more inside]
posted by Rhaomi
on Feb 4, 2014 -
From a small town in Romania, Guccifer skewered and glorified the power elite.
If Snowden perfectly fit the profile of geek crusader, Lehel, a stone-faced, disheveled man in a tight leather jacket, seemed an odd candidate for one of the world’s most notorious hackers. But Guccifer is to hacking what the Beatles are to rock and roll. He had predecessors, 4Chan cowboys like Anonymous and Sabu of LulzSec, but he’s changed the nature of hacking fame. Guccifer rose by exploiting the connections people make online to infiltrate the private lives of some of the most powerful people on Earth. He served up the results to the media, irresistible high-low raw material for an online news cycle driven by leaks and voyeurism and racked by anxiety over privacy.
What Is A Guccifer? [more inside]
posted by the man of twists and turns
on Jan 27, 2014 -
An Atlas of Cyberspaces
An archive of late 90s cybergeography research: Conceptual (Neuromancer/Snow Crash/The Matrix), Geographic, ARPANET, Usenet, submarine cable systems, early African fibre optics, Cospace screenshots and a ton of 90s web visualisations. via silentservant in /r/techonolgy (reddit).
posted by meta87
on Nov 19, 2013 -
oublio: most popular stuff on the internet
"I made a site and I thought MeFi might find it interesting: It shows the most popular image on Reddit, Twitter, Instagram, Tumblr and Flickr in real time, as well as the most popular videos on YouTube each day: www.oublio.com. Now you can waste time on social media more efficiently!"
[via mefi projects
posted by xingcat
on Nov 14, 2013 -
The Child Philosopher
[slreddit]: What is the most philosophical thing you've ever heard a child say? “No one is really a grown up. They just act old because they have to” | “This side of the highway is for going places, the other side is for getting home.” | "What does the wind do when it's not blowing?" | "I've been getting old since I was born"
posted by odinsdream
on Oct 24, 2013 -
With the momentous series finale of Breaking Bad just hours away, fans of the show are hungry for something, anything to wile away the time before the epic conclusion tonight. So why not kick back and chew the fat with your fellow MeFites with the help of a little tool I like to call "The Periodic Table of Breaking Bad." [more inside]
posted by Rhaomi
on Sep 29, 2013 -
'Bro-Care' instead of Bum-Fights?
A homeless person is offered retail therapy, a haircut, a hotel room, a ride in a car with a white leather interior and a substantial meal (oh, and a blindfolding) in exchange for being videotaped to encourage YouTube subscriptions for a channel.
Apparently it hits many users of reddit "right in the feels" (a euphemism for feeling emotional/empathetic about something that you're exposed to)
posted by panaceanot
on Jul 30, 2013 -
A month after its release, Naughty Dog
's sweeping interactive epic The Last of Us
is being hailed as one of the best games of all time
, with perfect scores even from notoriously demanding critics
Inspired by an eerily beautiful segment from the BBC's Planet Earth
, the game portrays an America twenty years after a pandemic of the zombiefying Cordyceps
), leaving behind lush wastelands
of elegant decay
teeming with monsters
and beset by vicious bandits, a brutal military, and the revolutionary Fireflies.
Into this bleak vision of desperate violence
journey Joel, a gruffly stoic Texan with a painful past, and his ward Ellie, a precocious teenager who may hold the key to mankind's future.
Boasting tense, immersive gameplay
, compelling performances
from a diverse cast, a movingly minimalist score
from Oscar-winning Gustavo Santaolalla
, and an array of influences from Alfonso Cuarón's Children of Men
to Cormac McCarthy's The Road
, it's already being slotted alongside BioShock Infinite
and Half-Life 2
as one of modern gaming's crowning achievements
. And while it's hard to disentangle plot from action, you don't have to buy a PS3 to experience it -- YouTube offers many filmic edits of the game, including this three-hour version of all relevant passages
And don't miss the 84-minute documentary
exploring every facet of its production. [more inside]
posted by Rhaomi
on Jul 14, 2013 -
Above The Game: A Guide to Getting Awesome with Women
has raised $16,369 out of its $2,000 goal on Kickstarter. Casey Malone has called it out as "a book about how to sexually assault women"
and "a rape manual"
, including quotes from seddit, the seduction subReddit
(Google cache). A petition asking Kickstarter to withdraw funding
has gathered close to 50,000 signatures, but while Kickstarter agrees that the material is "abhorrent and inconsistent with our values", it has declined to cancel the project
Author Ken Hoinsky
is "devastated and troubled"
by allegations that his book promotes rape, because the quotes were taken out
. However, Jezebel reports that Hoinsky e-mailed them, "Wanna let your readers know [about the Kickstarter]? I'm sure they'll have a field day with this"
which indicates he may be banking on the outrage
and the backlash
for added publicity.
[via /r/feminism and /r/nottheonion]
posted by Lush
on Jun 20, 2013 -
For the first time in Kitchen Nightmares
history, British chef Gordon Ramsay walks off his own show.
In the segment that aired this week, the difficult owners of Amy's Baking Company in Scottsdale, AZ - Samy and Amy Bouzaglo - are shown stealing tips from their waitstaff, admitting to firing more than 100 employees over a one year period, firing a waitress for asking a question, telling a customer who had been waiting over an hour for his food to go fuck himself (yes, the police were called during filming
), and passing off frozen, pre-made raviolis and desserts as if they were homemade
. The couple was so resistant to criticism that even the typically steadfast Ramsay decided he couldn’t help them and shut the show down before beginning the rehab phase. [more inside]
posted by phaedon
on May 15, 2013 -