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4 posts tagged with responsibility and social. (View popular tags)
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Shared social responsibility -
When customers could pay what they wanted in the knowledge that half of that would go to charity, sales and profits went through the roof ... Gneezy describes the combination of charitable donations and paying what you like as 'shared social responsibility', where businesses and customers work together for the public good. (via
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posted by kliuless
on Jul 28, 2010 -
19 comments
FabIndia becomes a Harvard Business Case study It's a
brand that does not advertise. It, in fact, celebrates the
success of its copycats. And now
Fabindia,
the craft-conscious enterprise, is a Harvard Business School (HBS) case study.
"Founded in 1960, Fabindia
makes the cut for being an
example of a corporation that does not just aim to do well, but does good too. "A strong mission can be both an opportunity and a constraint on the growth of a firm,"
points out Dr Khaire. However, the private retailer's
unique value proposition has not come in the way of it being
recognised as big brand today. And this in spite of the fact that Fabindia
has never advertised, points out Dr Khaire."
posted by infini
on Apr 15, 2007 -
8 comments
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