In the mid-70s, some sly film distributors decided to turn Amando de Ossorio's Tombs of the Blind Dead, a Spanish horror film, into something tangentially related to the popular Planet of the Apes franchise in order to turn a quick buck. The only problem: there are no apes in the movie. Easy fix: a new intro tacked on to the film turned the undead Knights Templar from the original version into time-traveling undead apes. [more inside]
posted by doctornecessiter
on Jul 10, 2014 -
Why People Mistake Good Deals for Rip-Offs.In another experiment, the ventral putamen, a region of the brain that processes reward, was more active when people drank Pepsi than when they drank Coke—except when they were told that they were drinking Pepsi. Coke’s brand appeal is so powerful, and our ability to determine the value of cola so fickle, that our brains respond differently as soon as we learn that what we’re drinking isn’t Coke. The physical experience doesn’t change at all, but we’re unable to peg the value of a brown, caffeinated soda until we know where its life began.
posted by crossoverman
on Oct 22, 2013 -