Why People Mistake Good Deals for Rip-Offs. In another experiment, the ventral putamen, a region of the brain that processes reward, was more active when people drank Pepsi than when they drank Coke—except when they were told that they were drinking Pepsi. Coke’s brand appeal is so powerful, and our ability to determine the value of cola so fickle, that our brains respond differently as soon as we learn that what we’re drinking isn’t Coke. The physical experience doesn’t change at all, but we’re unable to peg the value of a brown, caffeinated soda until we know where its life began.
posted by crossoverman
on Oct 22, 2013 -
More than half the population of small, rural Madras, Oregon (population: ~6059) and its surrounding community is served by one clinic: Madras Medical
. At the beginning of 2006, the clinic's doctors and nurses decided to ban pharmaceutical reps from visiting their practice. No more free lunches. No more free drug samples. No more gifts. And yet.... "It's made us better doctors." (Via) [more inside]
posted by zarq
on Aug 27, 2013 -
The alternative to admitting that it simply sucks when an Apple TV is bricked or phone shatters, Geniuses are taught to employ the "Three Fs: Feel, Felt, and Found. This works especially well when the customer is mistaken or has bad information…"
Apple's secret employee training manual for its "Geniuses"
Customer: This Mac is just too expensive.
Genius: I can see how you'd feel this way. I felt the price was a little high, but I found it's a real value because of all the built-in software and capabilities…The maneuver is brilliant. The Genius has switched places with the customer. He is she and she is he, and maybe that laptop isn't too expensive after all. He Found it wasn't, at least.
as revealed by Gizmodo
posted by grouse
on Aug 29, 2012 -
“I feel terrible,” [Best Buy chief executive Brian] Dunn told attendees at a conference in San Francisco. “It will change some Thanksgiving plans for our employees. It certainly changes mine...We were going to be open at much more civilized hour, like 3 or 4 [AM].”
Feeling pressure from a weak economy and escalating competition from rival retailers, stores like Best Buy are somewhat reluctantly
planning to open stores at midnight on Thanksgiving evening. Traditionally the busiest shopping day of the year, Black Friday
has become Black Midnight. [more inside]
posted by 2bucksplus
on Nov 9, 2011 -
In this little-known
but fast-growing corner of the auto market, dealers command premium prices for road-worn vehicles and finance the sales at interest rates that can top 30%.
posted by sf9719
on Oct 31, 2011 -
In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What the names do not do is reveal the color
posted by bayani
on Jul 5, 2011 -
I came across this and offer it to the MeFi community, mostly in the hopes you guys can explain it all to me.
posted by ancientgower
on May 12, 2006 -
An engaging presentation given
by bald marketing dude Seth Godin
to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain
on Mar 5, 2006 -
Promoting Freedom or Fueling Conflict?
U.S. Military Aid and Arms Transfers Since September 11--from the World Policy Institute,
a report on whether we put our money where our mouth is. Statements like "Freedom will be the future of every nation and every people on Earth"
might sound nice and even inspiring, but why is our own government funding overwhelmingly anti-democratic and abusive governments?
... When countries designated by the State Department’s Human Rights Report to have poor human rights records or serious patterns of abuse are factored in, 20 of the top 25 U.S. arms clients in the developing world in 2003 -- a full 80% -- were either undemocratic regimes or governments with records of major human rights abuses. ...
posted by amberglow
on May 24, 2005 -
was taken down for over an hour today after a rush of orders caused by apparently mis-pricing Compaq HP iPAQ H5450 Pocket PCs and HP iPAQ H1910 Pocket PCs at £23 GBP and £7 GBP
respectively (normally priced at over £200 GBP each)!! I know a few people who have ordered one or two ;) - Amazon is back up and running now but we're all a bit in the dark as to whether we'll get our cut-price goods or not. Logic and fair-play (and the Trades Description Act) dicatates that we should get our goods - but I wonder....
(see also here
at The Register
posted by andyHollister
on Mar 19, 2003 -
"There Is Only One Sale"
is the traditional January sales slogan of Harrods'
department store in London, where the elbow-fest begins next Monday
. With disappointing Christmas retail sales
being reported more or less everywhere
, it looks like the U.S. National Retail Federation's statement "What's going to be crucial now is the week after Christmas" is not the usual BS. Sales in Europe are still month-long extravaganzas
where unique bargains can be had. In the U.S. they seem to be more frequent, shorter and somewhat diluted. Assuming you're normal (a stingy, somewhat gullible and opportunistic shopper like the rest of us), what are your post-holiday shopping objectives? Which department stores will you be hitting? Or is it all just a big con?
posted by MiguelCardoso
on Dec 24, 2002 -
The RIAA appears to be losing money so far this year because people aren't buying as many cd's and aren't going to as many concerts. It's hard to tell if there's some correlation between the demise of napster and the falling sales or if the numbers are down because the new album's coming out aren't really that good. Personally, I'd say a little bit of both. I haven't purchased many cd's this year, although there are one or two that I plan to pick up in the coming months (only because I've already downloaded the songs and know that it's worth the money).
posted by dave
on Jul 20, 2001 -
In what appears to be a suicide mission
, Gateway announced it is backing away from lucrative services and software (which accounted for 100 percent of its fourth-quarter earnings) in favor of refocusing on computer sales, an area that recently has not made a dime for the company.
posted by shauna
on Mar 5, 2001 -
similar to the story
below. What is it with Car Dealers? Why can't they just do the right thing?
posted by da5id
on Aug 2, 2000 -
CD sales down near college campuses?
A new study shows that despite growing music sales overall, independent stores near the campuses of colleges that have banned Napster report a 7% decline
in sales over the past two years. [more inside...]
posted by daveadams
on May 25, 2000 -