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The Whelk (2)

But then I suppose we have all read the reviews. We can talk about those

"So what is going on here? Should we be reassured that critics are sticking loyally by a work they admire regardless of sales, or bemused that something is being presented as a runaway commercial success when in fact it isn’t?" Tim Parks: Raise Your Hand If You’ve Read Knausgaard. [more inside]
posted by RogerB on Jul 25, 2014 - 33 comments

Apparently, "Whatever" happens one time out of five

Last month, Beverage Industry published their 2014 US Beer Category Report, and Dylan Matthews at Vox.com has compiled the numbers into their favorite thing: charts! There's a few interesting details, but the biggest one is that not only is Bud Light one out of every five beers purchased in America, but sells more than all import, craft, cider and malt beverage sales combined.
posted by Punkey on Apr 16, 2014 - 72 comments

The Slippery Slope of Video Game Sales

When Jason Rohrer's Castle Doctrine hits Steam later this month, it will be on release sale for 12 dollars. After that, it will be 16 dollars. Forever. Rohrer talks to Giant Bomb about why he thinks constant sales are bad for games. (previously)
posted by graventy on Jan 23, 2014 - 100 comments

Strippers and Steaks Mentality

Booth Babes Don't Work
It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice. Well, I do: Booth babes do NOT convert.

posted by jillithd on Jan 16, 2014 - 102 comments

Mountains of Post-Mortem-ness

"Last April, I began working on a game. In October, I released it. This is the story of Eldritch." David Pitman tells the story of developing and selling the roguelike/FPS Eldritch, described as equal parts Lovecraft and Minecraft. Includes lots of lovely sales figures.
posted by Artw on Jan 7, 2014 - 22 comments

Why People Mistake Good Deals for Rip-Offs

Why People Mistake Good Deals for Rip-Offs. In another experiment, the ventral putamen, a region of the brain that processes reward, was more active when people drank Pepsi than when they drank Coke—except when they were told that they were drinking Pepsi. Coke’s brand appeal is so powerful, and our ability to determine the value of cola so fickle, that our brains respond differently as soon as we learn that what we’re drinking isn’t Coke. The physical experience doesn’t change at all, but we’re unable to peg the value of a brown, caffeinated soda until we know where its life began.
posted by crossoverman on Oct 22, 2013 - 97 comments

"How do you calculate the effect that demons have on property value?"

Does Satan worship lower a Las Vegas mansion's value? [latimes.com] How do you determine a price people might pay for such “stigmatized properties?” It’s simple, really. You call Randall Bell.
posted by Fizz on Oct 13, 2013 - 40 comments

“It just got very, very old and all of us felt that we were whores."

More than half the population of small, rural Madras, Oregon (population: ~6059) and its surrounding community is served by one clinic: Madras Medical. At the beginning of 2006, the clinic's doctors and nurses decided to ban pharmaceutical reps from visiting their practice. No more free lunches. No more free drug samples. No more gifts. And yet.... "It's made us better doctors." (Via) [more inside]
posted by zarq on Aug 27, 2013 - 40 comments

Creative Director Starts Drinking Heavily

How Does An Idea Become A Book? (flowchart)
posted by The Whelk on Sep 29, 2012 - 25 comments

(A)pproach, (P)robe, (P)resent, (L)isten, (E)nd

The alternative to admitting that it simply sucks when an Apple TV is bricked or phone shatters, Geniuses are taught to employ the "Three Fs: Feel, Felt, and Found. This works especially well when the customer is mistaken or has bad information…"
Customer: This Mac is just too expensive. Genius: I can see how you'd feel this way. I felt the price was a little high, but I found it's a real value because of all the built-in software and capabilities…
The maneuver is brilliant. The Genius has switched places with the customer. He is she and she is he, and maybe that laptop isn't too expensive after all. He Found it wasn't, at least.
Apple's secret employee training manual for its "Geniuses" as revealed by Gizmodo.
posted by grouse on Aug 29, 2012 - 139 comments

It is a gorgeous day in Austin, Texas

Gotta get amped [more inside]
posted by swift on Dec 19, 2011 - 32 comments

AN ANACONDA UNHINGES ITS MAGNIFICENT JAW. INSIDE, THE BRIGHT SCREEN OF A FREE IPAD RESTS JUST WITHIN ARM'S REACH

Daniel Manitou is ActualPerson084 on Twitter. He writes slices of life about marketing and unspeakable horror. He is a real person and not a metal ghost in a rainbow box.
posted by The Whelk on Dec 12, 2011 - 44 comments

"It’s going to end up like Memorial Day or the Fourth of July or Labor Day, where it’s all about the sales"

“I feel terrible,” [Best Buy chief executive Brian] Dunn told attendees at a conference in San Francisco. “It will change some Thanksgiving plans for our employees. It certainly changes mine...We were going to be open at much more civilized hour, like 3 or 4 [AM].”
Feeling pressure from a weak economy and escalating competition from rival retailers, stores like Best Buy are somewhat reluctantly planning to open stores at midnight on Thanksgiving evening. Traditionally the busiest shopping day of the year, Black Friday has become Black Midnight. [more inside]
posted by 2bucksplus on Nov 9, 2011 - 191 comments

Sign, drive, default, repossess and resell

In this little-known but fast-growing corner of the auto market, dealers command premium prices for road-worn vehicles and finance the sales at interest rates that can top 30%.
posted by sf9719 on Oct 31, 2011 - 66 comments

Blue #73902

In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What the names do not do is reveal the color. [SLNYT]
posted by bayani on Jul 5, 2011 - 53 comments

Ebooks overtake print books in Amazon sales

Like the death of Mark Twain, the demise of the printed book is greatly exaggerated, although the latest news from Amazon – which announced that it is selling more ebooks in America than print books for the first time – might suggest the nails are being readied for the coffin. [more inside]
posted by Trurl on May 19, 2011 - 137 comments

Confessions of a Used Bookseller

Have you seen people at library book sales going over all the books with a barcode scanner? One of these folks reveals his methods and discusses his feelings about what he does.
posted by reenum on Oct 7, 2010 - 165 comments

Gaming the New York Times

Imagine: your book, a bestseller. A fishy Amazon gift card scheme run by "ResultsSource" apparently helped California Gubernatorial Candidate Steve Poizner get his book to #5 on the New York Times Bestseller list. Reporting by This American Life and Capitol Weekly [more inside]
posted by thisisdrew on May 4, 2010 - 24 comments

You buy it you like it.

Bargain Barn, Bargain Barn.
posted by pianomover on Aug 4, 2009 - 25 comments

Muppets' Exclusive La Choy Fire Breathing Dragon

Muppets' Exclusive La Choy Fire Breathing Dragon! While on the road to success, Jim Henson's creations were used in the advertising world. The La Choy pitch is a great insight into the workshop's early genius. [more inside]
posted by Frasermoo on Mar 19, 2009 - 28 comments

Pharma reps from another planet

Feast your senses (including, perhaps, your sense of outrage) on this Merck Vioxx sales training video, presented in 3 parts without commercial interruption (heh) by the often interesting Pharmalot. [more inside]
posted by Mister_A on Aug 28, 2008 - 42 comments

Selling something? Try some humor with your pitch.

Selling something? Try some humor with your pitch. Donna Stuff4Sale. My 95 Ford Ranger. McNeeb Auto.
posted by Cool Papa Bell on Feb 26, 2008 - 15 comments

Fear is the dealkiller...

MSNBC soft pedalled the story while others have offered their regurgitated take on the press release. But I can't find anyone asking the tough questions about the new deal between Microsoft and Vivendi/Universal wherein MS will pay Universal a flat price for every Zune player sold.
With big names like David Geffen saying, "Each of these devices is used to store unpaid-for material. This way, on top of the material people do pay for, the record companies are getting paid on the devices storing the copied music." are we really getting to the point where everything we think we know about property and theft is going to be re-defined in terms of someone's perceived loss?
posted by I, Credulous on Nov 10, 2006 - 65 comments

What the What?

What What: I came across this and offer it to the MeFi community, mostly in the hopes you guys can explain it all to me.
posted by ancientgower on May 12, 2006 - 12 comments

Seth Godin @ Google

An engaging presentation given by bald marketing dude Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain on Mar 5, 2006 - 46 comments

Candid Camera

"I will make sure you will never be able to place an order on the internet again." "I'm an attorney, I will sue you." "I'm going to call your local police and have two officers come over and arrest you." FlickrNation's Thomas Hawk gets service from the manager of a New York City camera store. (via Digg)
posted by LinusMines on Nov 30, 2005 - 69 comments

money talks, bullshit walks

Promoting Freedom or Fueling Conflict? U.S. Military Aid and Arms Transfers Since September 11--from the World Policy Institute, a report on whether we put our money where our mouth is. Statements like "Freedom will be the future of every nation and every people on Earth" might sound nice and even inspiring, but why is our own government funding overwhelmingly anti-democratic and abusive governments? ... When countries designated by the State Department’s Human Rights Report to have poor human rights records or serious patterns of abuse are factored in, 20 of the top 25 U.S. arms clients in the developing world in 2003 -- a full 80% -- were either undemocratic regimes or governments with records of major human rights abuses. ...
posted by amberglow on May 24, 2005 - 51 comments

Amazon UK taken down by demand in cheap PDAs

Amazon UK was taken down for over an hour today after a rush of orders caused by apparently mis-pricing Compaq HP iPAQ H5450 Pocket PCs and HP iPAQ H1910 Pocket PCs at £23 GBP and £7 GBP respectively (normally priced at over £200 GBP each)!! I know a few people who have ordered one or two ;) - Amazon is back up and running now but we're all a bit in the dark as to whether we'll get our cut-price goods or not. Logic and fair-play (and the Trades Description Act) dicatates that we should get our goods - but I wonder.... (see also here at The Register)
posted by andyHollister on Mar 19, 2003 - 37 comments

January Department Store Sales

"There Is Only One Sale" is the traditional January sales slogan of Harrods' department store in London, where the elbow-fest begins next Monday. With disappointing Christmas retail sales being reported more or less everywhere, it looks like the U.S. National Retail Federation's statement "What's going to be crucial now is the week after Christmas" is not the usual BS. Sales in Europe are still month-long extravaganzas where unique bargains can be had. In the U.S. they seem to be more frequent, shorter and somewhat diluted. Assuming you're normal (a stingy, somewhat gullible and opportunistic shopper like the rest of us), what are your post-holiday shopping objectives? Which department stores will you be hitting? Or is it all just a big con?
posted by MiguelCardoso on Dec 24, 2002 - 10 comments

Apple's retail stores are drawing visitors but not generating sales,

Apple's retail stores are drawing visitors but not generating sales, with a disappointing conversion rate so far. Apple doesn't blame its sales clerks: "Apple stressed Mac expertise — not salesmanship — when it trained them. . . . But now Apple plans to beef up its instruction to teach clerks how to close the deal." But John Manzione isn't so sure: when visiting a local Apple Store, he found that "[w]ho I was dealing with here were Mac enthusiasts who cared more about being around the product than selling it."
posted by mcwetboy on Feb 21, 2002 - 42 comments

Sample letter

Sample letter intended for businesses who advertise in a Honolulu newspaper. Found here via the always informative Media News.
posted by zedzebedia on Sep 13, 2001 - 16 comments

Slumping Sales.

Slumping Sales. The RIAA appears to be losing money so far this year because people aren't buying as many cd's and aren't going to as many concerts. It's hard to tell if there's some correlation between the demise of napster and the falling sales or if the numbers are down because the new album's coming out aren't really that good. Personally, I'd say a little bit of both. I haven't purchased many cd's this year, although there are one or two that I plan to pick up in the coming months (only because I've already downloaded the songs and know that it's worth the money).
posted by dave on Jul 20, 2001 - 37 comments

In what appears to be a suicide mission, Gateway announced it is backing away from lucrative services and software (which accounted for 100 percent of its fourth-quarter earnings) in favor of refocusing on computer sales, an area that recently has not made a dime for the company.
posted by shauna on Mar 5, 2001 - 25 comments

CD Sales down by 39%?

CD Sales down by 39%? And guess who's to blame. (Also linked in the article is the interesting stopnapster.com site.)
posted by gi_wrighty on Feb 26, 2001 - 43 comments

A situation similar to the story below. What is it with Car Dealers? Why can't they just do the right thing?
posted by da5id on Aug 2, 2000 - 0 comments

CD sales down near college campuses?

CD sales down near college campuses?
A new study shows that despite growing music sales overall, independent stores near the campuses of colleges that have banned Napster report a 7% decline in sales over the past two years. [more inside...]
posted by daveadams on May 25, 2000 - 10 comments

"If supermarkets were designed like Web sites, milk and bread would be at the front of the store."

"If supermarkets were designed like Web sites, milk and bread would be at the front of the store." Instead, he thinks commercial web sites should put the most popular items deep so you have to "walk" past other items. If the entrance to fifty other stores was always within two steps, no matter where you were within the store, stores wouldn't be organized that way! How could someone at IBM make such a fundamental error?
posted by Steven C. Den Beste on Feb 25, 2000 - 6 comments

Be afraid. Be very afraid. Amway is bringing their scams to the web. When your gullible relatives get online, expect to be bombarded with 'opportunity emails.' Fortunately, there's plenty of people getting the truth out about them.
posted by mathowie on Aug 26, 1999 - 0 comments

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