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One of the delights of the books and the blog is the authors’ willingness to play with ideas and consider alternative explanations. But unquestioning trust in friends and colleagues combined with the desire to be counterintuitive appear in several cases to have undermined their work. They—and anyone who wishes to convey economics and statistics to a popular audience—just need to take the next step and avoid, in any given example, privileging one story over all other possibilities.Freakonomics: What Went Wrong?