MetaFilter posts tagged with search and advertising

neuroshred — Sat, 30 Mar 2002 08:45:27 -0800

Yahoo has quietly changed its privacy policy. Accountholders are now subscribed to lots of newsletters plus junk mail and telemarketing. You can change your preferences and send Yahoo some feedback. You can't prevent them from subscribing you to new products without closing your account. Will going to an opt-out system help or hurt their bottom line? Will there be a backlash?

tranquileye — Mon, 04 Feb 2002 12:05:33 -0800

Search engines sued over pay-for-placement. "The maker of a popular weight-loss system filed suit against four search engines this week, alleging that their policy of letting advertisers pay to appear in top-ranked search results violated federal and state trademark and fair-competition laws." [from CNN]

endquote — Fri, 03 Aug 2001 14:26:36 -0800

Interesting sellout. About.com has changed the "o" in their name to a Life Saver throughout the site. That's some desperate advertising.

Aaaugh! — Fri, 05 Jan 2001 12:40:00 -0800

Where are search engines headed? Paid inclusion seems to be an increasingly popular strategy among search engines and directories. In addition to Yahoo and the ones listed in the article, Go.com and NBCi have recently implemented paid inclusion systems. Should we expect even more search engines to head in this direction? Does this worry anyone?

jkottke — Tue, 02 May 2000 07:45:07 -0800

Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?