Ouch! The sad reality of the web is that most servers are built to handle thousands of people (not millions, or 100s of thousands, and sometimes not even tens of thousands), as long as they are spread out over a day. It's sad to see a company pay millions for a superbowl ad, but their server is down when you go to visit them. I guess it's not all bad, I hear this epidemic.com company was going to pay people to spam others anyway...
/. has a link to a contest to find the slowest booting NT server. That's one of the things that really bugs me about NT. My workstation takes about 15 minutes and this very server (MetaFilter) takes at least 10 minutes to reboot.