Business writer Seth Godin tell readers to forgo the MBA and spend six months in his company. While potential applicants have made use of social networking to show their enthusiasm, others think it's a bad idea. Great opportunity or massive scam?
posted by divabat on Dec 4, 2008 - 42 comments

Don't Buy this Book! Seth Godin, author and marketing guru, has his book, Everyone is an Expert, for purchase on Amazon. The problem? He wrote it as an ebook in 2005, and it is downloadable for free. And it isn't even illegal, as it was licensed under a Creative Commons license that allows for for profit reproduction.
posted by zabuni on Feb 10, 2007 - 39 comments

An engaging presentation given by bald marketing dude Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain on Mar 5, 2006 - 46 comments

How to Self-Publish a Book and Turn it into a Bestseller. Seth Godin, author of unleashing the idea virus wrote this rather simplistic article about self-publishing books -- perhaps it's a little easier to self-publish when your book is about giving information away & spreading memes than it would be for the hypothetical novelist he suggests. media monopolies are scary. self publishing -- it's all the rage.
posted by palegirl on Jan 3, 2001 - 5 comments

Give It Away? Seth Godin's book Idea Virus is available for free on his website, but the book is ranked #973 on the Amazon.com best-seller list (which means more than a few people are buying it anyway). Interesting...
posted by owillis on Oct 8, 2000 - 9 comments