An engaging presentation given by bald marketing dude
Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain
on Mar 5, 2006 -
46 comments
Give It Away? Seth Godin's book
Idea Virus is available for free on his website, but the book is ranked #973 on the
Amazon.com best-seller list (which means more than a few people are buying it anyway). Interesting...
posted by owillis
on Oct 8, 2000 -
9 comments