The Smell of War -- the Institute for Creative Technologies preps Quake-happy teens to become first-person shooters in the non-virtual war on terror. Now in Odorama.
Is the aroma of burning flesh putting you off your lunch? An Israeli company called Patus is marketing a new product called Odor Screen to EMTs, soldiers, cops, and medical staff who work at the sites of suicide bombings, combat zones, and other modern catastrophes. The Proustian link between smell and vivid memories is well established, and by displacing traumatic odors with a "calming vanilla aroma," the company hopes to lessen PTSD in first responders, and that's no laughing matter. [via medgadget]