In 1991, Ice Cube was a force of nature. The idea that he could someday star in Are We There Yet? was inconceivable. Still, commercialism wasn't foreign to him. He shilled St. Ides malt liquor as furiously as he called out the police.

St. Ides, manufactured by Pabst Brewing Company, targeted young black people. They built an advertising strategy around rappers and hired DJ Pooh to produce beats and commercials. Rappers responded with zeal. [more inside]
posted by ignignokt on Dec 2, 2011 - 83 comments

Snoop Dogg and Norton Announce 'Hack is Wack' Video Contest To Raise Cybercrime Awareness
posted by finite on Sep 1, 2010 - 71 comments

Willie Nelson "Superman" featuring Snoop, Snoop Dogg "My Medicine" featuring Willie Nelson, live at Melkweg.
posted by 445supermag on Apr 26, 2008 - 11 comments

Snoop Dogg kicks the chronic, gin and juice.

Will sobriety spoil Calvin Broadus?
posted by mikrophon on Sep 10, 2002 - 32 comments