Shared social responsibility - When customers could pay what they wanted in the knowledge that half of that would go to charity, sales and profits went through the roof ... Gneezy describes the combination of charitable donations and paying what you like as 'shared social responsibility', where businesses and customers work together for the public good. (via mr) [also see 1,2,3]
FabIndia becomes a Harvard Business Case study It's a brand that does not advertise. It, in fact, celebrates the success of its copycats. And now Fabindia, the craft-conscious enterprise, is a Harvard Business School (HBS) case study. "Founded in 1960, Fabindia makes the cut for being an example of a corporation that does not just aim to do well, but does good too. "A strong mission can be both an opportunity and a constraint on the growth of a firm," points out Dr Khaire. However, the private retailer's unique value proposition has not come in the way of it being recognised as big brand today. And this in spite of the fact that Fabindia has never advertised, points out Dr Khaire."
AIGA: Inequality Matters
The PBS show "Nobel:Visions of our Century" interviews past Nobel Prize winners on their views of social responsibility. Which got me thinking, is the Nobel Prize the top award society can give? Is it a Grammy? A Pulitzer? Or is it something completely different altogether? Granted I will never win any of them, I was wondering what the planet Earth's top honor was.