Last Friday, USA Today reported that two people from PR firm Burson-Marsteller had been contacting various news outlets and bloggers, pushing a story about how Google's "Social Circle" gmail feature violates users' privacy. The pitch was made on behalf of an unnamed client that The Daily Beast now confirms was Facebook. [more inside]
The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
Kate Bolick tells a story of Facebook voyeurism.
Klout.com attempts to measure influence on Twitter. Recognizing that follower count does not measure influence, Klout considers 25 factors to determine how engaged you are with your network, how widely your tweets are read, and how likely your tweets are to drive action (retweets, replies, clicks). [more inside]