Stealth social marketing: CBC’s Spark radio show and podcast interviews a social marketer who describes the lengths to which advertisers will go to make you believe the “friends” who mention a product really are your friends. Includes everything from use of regional slang to hiring a stripper. (Bonus points for the segment’s Deep Throat–style concealment of the identity of the source.) Spark blog with Flash audio player; direct MP3 download. [more inside]
Osocio is a blog that covers some of the best social marketing and non-profit advertising worldwide - whether it be through a careers fair, a "beauty" ad, or even through sex education.