"That feeling when you hit a million followers, make more money than your mom, push a diet pill scheme, lose your blog, and turn 16."
The IBM Watson Personality Insights service uses linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through blogs, tweets, forum posts, and more. Just enter a chunk of text with at least 100 recognized words and Watson will break down your (or Hitler's or Donald Trump's) personality compared to other participants. [more inside]
In an essay for the Wharton School of Business' blog, confessed 'social media evangelist' and marketer Curtis Houghland argues that the advent of twitter and other social media heralds the destruction of the nation state over the coming century. Literally.
Formal nationhood as the basis for a social contract with its citizens dates only to the 17th century. It is a relatively new phenomenon. As Pankaj Mishra points out in Bloomberg View, 'Few people in 1900 expected centuries-old empires — Qing, Hapsburg, Ottoman — to collapse by 1918.' The belief in the centralized nation as the default political organization is grossly misplaced. And we are seeing the de-evolution of nationhood before our eyes in our daily newsfeeds....As there are now more than 30 brands of Mountain Dew, there will be more nations in Europe.
Kiel James Patrick and his fiancée Sarah Vickers spend much of their time meticulously photographing the many splendors of a certain strain of New England life - the world of "prep". But are the people who appear in Sarah and Kiel's photos really their friends? Do Sarah and Kiel own these incredible homes? Or are they just taking social media marketing to a whole new level?
I came to Twitter because I had a book to sell, and my misgivings about the whole enterprise meant that I would never be any good at it. A phrase comes to mind: I was “pissing into the void.” For 1 year, 4 months and 22 days—or 508 days total—Twitter became part of my daily thinking ritual. Writer Benjamin Anastas says Goodbye to Twitter Village. VQR editor Jane Friedman comments.
Stealth social marketing: CBC’s Spark radio show and podcast interviews a social marketer who describes the lengths to which advertisers will go to make you believe the “friends” who mention a product really are your friends. Includes everything from use of regional slang to hiring a stripper. (Bonus points for the segment’s Deep Throat–style concealment of the identity of the source.) Spark blog with Flash audio player; direct MP3 download. [more inside]
The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
Unicorn Booty features gay-friendly North American businesses who buy a day to be featured with their own custom YouTube video, social media presence, and the opportunity for readers to win or obtain their products at a discount. 10% of their profits go to a different LGBTQ organisation per quarter. Past businesses featured include travel companies, cycling clothing, and grooming products dedicated to gay people.
Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?
We've seen it done before with Ms. Dewey (previously), but all the same, meet Max Kerning. He's also on Facebook and Twitter. He's a total shill (Sutcase Fusion 2) but still worth checking out. [more inside]