Stealth social marketing: CBC’s Spark radio show and podcast interviews a social marketer who describes the lengths to which advertisers will go to make you believe the “friends” who mention a product really are your friends. Includes everything from use of regional slang to hiring a stripper. (Bonus points for the segment’s Deep Throat–style concealment of the identity of the source.) Spark blog with Flash audio player; direct MP3 download. [more inside]
posted by joeclark on May 16, 2011 - 17 comments

The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
posted by zarq on Oct 18, 2010 - 56 comments

Unicorn Booty features gay-friendly North American businesses who buy a day to be featured with their own custom YouTube video, social media presence, and the opportunity for readers to win or obtain their products at a discount. 10% of their profits go to a different LGBTQ organisation per quarter. Past businesses featured include travel companies, cycling clothing, and grooming products dedicated to gay people.
posted by divabat on Jul 10, 2010 - 20 comments

Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?

posted by divabat on Dec 20, 2009 - 32 comments

We've seen it done before with Ms. Dewey (previously), but all the same, meet Max Kerning. He's also on Facebook and Twitter. He's a total shill (Sutcase Fusion 2) but still worth checking out. [more inside]
posted by cjorgensen on Oct 30, 2008 - 13 comments