Product testers and analysts are scratching their heads over Keurig's latest attempt to revolutionize beverage preparation. Pop a $1.25 pod into the 24-pound, $370 Keurig Kold, wait a minute and a half, and behold: an 8-ounce glass of cold soda that doesn't taste very good. Coca-Cola has signed on as partner to the SodaStream rival, but as Motley Fool points out, this may not be the vote of confidence it appears: "Now we now why Keurig Green Mountain was able to get two soda giants to back the platform. It's not going to cannibalize retail sales." [more inside]
The argument against Scarlett Johansson doing Super Bowl ads for SodaStream [pdf] This report provides an extensive analysis of SodaStream (Soda Club), a manufacturer of home carbonating devices whose main factory is in the industrial park of Mishor Edomim in the West Bank, territory occupied by Israel. Using SodaStream as a case study for corporate activity in the illegal settlements, the report explores the concept of industrial production in settlements....Examining the performance of this company is important in order to understand how its success is based, at least in part, on the structural advantages that production in Israeli settlements enjoys. Settlement production benefits from low rent, special tax incentives, lax enforcement of environmental and labor protection laws, as well as additional governmental support. Summary: Scarlett Johansson’s Super Bowl Ad Becomes An International Controversy. More, from Baltimore Jewish Life: SodaStream Boss Admits West Bank Plant Is 'a Pain.' [more inside]
CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi. [more inside]
Sodastream will ignore a cease-and-desist letter from Coca-Cola regarding a marketing campaign in South Africa (and ~20 other locations) referred to as "The Cage."