Quentin Tarantino is the latest American celebrity to be featured in a TV commercial for SoftBank Mobile Corp, a Japanese telecommunications and media company. Tarantino stars as “Uncle Tara-chan” in the bizarre and very popular “White family” commercial series. The Whites consist of the "Mom", the daughter “Me” (a Softbank shop saleswoman played by popular singer/actress Aya Ueto), the "Older Brother" (played by African American actor Dante Carter), and the father, Otosan, who happens to be a white Hokkaido-ken dog named Kaikun.
Wal-Mart fails in South Korea. As a student of business and a resident of Asia, I am fascinated by the examples of "foreign" businesses who either succeed or fail in Asian markets. Recently, Vodafone failed in Japan but in a strange twist has signed a J-V with Softbank to keep their presence in Japan. eBay failed in Japan as did Memoirs of a Geisha. I'd love to have a discussion on the successes AND failures of non-Asian businesses in Asian markets and what, if any, lessons can be taken away for those of us who are in Asian markets or wish to enter Asian markets. (Yes, I realize that "Asia" is too broad of a region but I don't want to limit the discussion to just one nation.)