WhatSpeak? Republican pollster Frank Luntz realized he had a problem. Many of his GOP clients had a consistently bad rap on the environment. Word on the street was they took in millions in contributions from polluting industries, and either sat idly by while environmental safeguards were weakened or, worse, led the charge to undermine decades of protections.
What to do? Instead of counseling his clients to take a principled stand against these polluting policies, Frank simply wrote a memo and invented LuntzSpeak - an exciting new way to put a positive spin on an abysmal environmental record.
Of course, this memo was supposed to be confidential. But lucky for us, Jennifer 8. Lee at the New York Times was given a copy by the Environmental Working Group. Now all of us can learn how to decode and use LuntzSpeak for ourselves!
Submitted in belated recognition of Earth Day. Hope you enjoy.
posted by nofundy
on Apr 23, 2003 -
Spinning the Environment One section of the memorandum, "Winning the Global Warming Debate," asserts that many voters believe there is a lack of consensus about global warming among scientists. "Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly," it says. "Therefore you need to continue to make the lack of scientific certainty a primary issue."
Among the ways to "challenge the science," the memorandum says, is to "be even more active in recruiting experts who are sympathetic to your view and much more active in making them part of your message" because "people are more willing to trust scientists than politicians."
So much for science based decisions regarding the fouling of our nest. Sounds Green = Is Green in the bizarro world of spin.
posted by nofundy
on Mar 4, 2003 -