3 posts tagged with sports by mediareport.
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Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]
Still No Homosexuals In Baseball "Not officially, anyway," notes AP sports writer Jim Litke. Exaggerated rumors in Monday's NY Post actually had Mike Piazza telling reporters yesterday, "I'm not gay. I'm heterosexual." The spark was an upcoming Details article, which asks Mets manager Bobby Valentine, "Are baseball clubhouses ready for an openly gay player?" His answer: "Probably." Has U.S. society really gotten to the point where an openly gay athlete could survive in pro sports?
"NASCAR has sold its soul to the devil," says 45-year-old veteran driver Ricky Rudd, who's thinking about retirement. Maybe he's just pissed about losing to younger competitors. Or maybe he has a point when he says, "They are massaging this thing to target a certain crowd and before you know it, they'll have us up there flexing and in bathing suits like we're professional wrestlers." NASCAR's definitely been trying to broaden its appeal in other ways. And when is the increasingly popular racing world going to start requiring soft wall technology at all of its tracks, anyway? Last Sunday's wreck during Indy 500 practice seems to have convinced one driver, at least, that soft walls work.