"Things didn’t happen as I imagined. On the one hand, with the situation in Tehran, I expected the police to arrest me. I also thought that the resulting dress wouldn’t be aesthetically pleasing to the eye. But it turned out to be more homogenous than I envisaged. Most of the passengers wanted to communicate with me and participate in the project. And I enjoyed this attention and collaboration. The point wasn’t their understanding of the project. I didn’t want anything to be imposed on the audience or participants. I wanted ordinary people to encounter their own personalities without any preconceptions about contemporary art. More than anything, I wanted something to emerge that is shared — between me and everyday metro passengers."
The story of fashion student Shirin Abedinirad who conceived and carried out an unusual (and unusually bold) performance art experiment by asking Tehran metro passengers to donate their rubbish to pin on her dress.
[more inside]
posted by taz
on Nov 16, 2011 -
10 comments
Agency.com — best known for their work on... well
not much really — recently had the opportunity to bid on the interactive account for
Subway Restaurants. Their idea was to create a pitch
video (embedded youtube) showing them brainstorming for ideas for the pitch video. They posted it online hoping to make it go viral, but the only viral thing about it really was that it used the word
viral in it as many times as possible and tried to show how
hip,
edgy and
cool they are.
Coudal Partners — best known for sponsoring matches of
Photoshop Tennis... although the archives of past matches are currently down...
they spawned legions of copycats, — decided to post their own
Unsolicited Response video (embedded quicktime) which in turn is much funnier than the original.
So what makes a lame attempt at
viral video actually
GO viral? With so much discussion on
advertising forums saying it isn't, all the attention it has been getting is ensuring that it is.
posted by skrike
on Aug 3, 2006 -
53 comments
