Budweiser's Superbowl commercial Brewed The Hard Way proclaimed itself "PROUD TO BE A MACRO BEER". Carla Jean Lauter, writing at The Beer Babe: Why the pro-macro beer Budweiser ad is so dangerous.
Instead of changing the conversation with horses and puppies, it’s stared directly into the camera and declared itself. These are their terms. This is Budweisers’ manifesto – and despite the details that make it hypocritical, it’s a very powerful ad, and craft brewers are going to be feeling the repercussions for a while.[more inside]
Omg you guys, are you ready for "the big game"? Well, you'll never be as ready as Mort (yt:25mins, about as long as halftime), playing for the trophy at the annual Tecmo Super Bowl championship, held annually in Madison, WI. Not only is Tecmo Super Bowl alive and well, and being played competitively in its original form (complete with a missing Randall Cunningham), but it also continues to grow and evolve with modern teams and rosters. [more inside]
Here's a horrifying game you can play during this Sunday's Super Bowl and the nearly 12 hours of pre- and postgame content: count the number of times you hear some variation of "deflated balls" and compare that to the number of times during Super Bowls XLV or XLVII you heard the phrases "two-time accused rapist" or "accused co-conspirator in a double murder." Or just compare "deflated balls" to "brain damage." Then see if the first number dwarfs a combination of the last three by an order of magnitude. It will.
"Does football offend you to your very core? If there was any town in this country that was poised to agree, it’s Seattle. But then the Seahawks got good. Like the best. So what’s a town full of anti-establishment nerds to do? Scurry to find a justification for loving them of course!" Nerd City Jocks, a cartoon by Sarah Stuteville and Eroyn Franklin at The Nib.
Ahead of Super Bowl Sunday, the New York Times Magazine's Mark Leibovich dives deep into Tom Brady, one of the "most famous [people] in the world nobody knows," and finds a man "bent on nothing less than subverting the standard expectations of how long a superstar quarterback can play like one." Meanwhile, questions continue to swirl about whether the Patriots deflated balls in their playoff game against the Indianapolis Colts -- and if so, how and why, with Coach Bill Belichick appearing to point the finger at Brady, the superstar quarterback himself. Others question the Deflategate/Ballghazi hype. [more inside]
Budweiser paid for Super Bowl advertising that supposedly was trying to honor the troops. But the troops and veterans themselves have strong and thoughtful opinions about the existence of the ad, their choice of returning soldier, and what it says about companies and organizations who use veterans as props. [more inside]
Every psychic animal dreams of claiming the throne vacated by the late Paul the Octopus. Super Bowl XLVIII crushed many of those dreams. Especially disappointing was the fall of Buffett the Manatee who, from his tank at Sarasota, Florida's Mote Marine Laboratory & Aquarium, had correctly called the last six Super Bowls.
Personal injury lawyer Jamie Casino of Savannah, GA really went all out with his Metal as ___ Super Bowl ad (SLYT).
Some of you will be watching football, some of you will be watching the commercials (I suppose some of you will be watching both, and, let me acknowledge that some of you will not watch a damn thing and get that out of the way..).. For you commercial fans...here's a preview of many of the 2014 Superbowl Commercials... And, going back, here's HuffPo's list of the 50 best all time Superbowl Commercials. Warning
NFL holds Super Bowl in NYC; NYC unimpressed. While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC. Visitors can kick a football, watch television, ride a toboggan, shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags, and more. It is not decadent and depraved, though Vice and Gothamist would tend to disagree. The Times discusses less vehement disapproval and disappointment, while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years, with the new mayor among those skipping out.
This NFL season, Jon Bois has been on a weekly mission to turn Madden 25 from a reasonably accurate video game simulation of football into strange and wonderful things using only the character editor and rules options already present in the game. He's created BEEFTANK, an unstoppable 400 pound quarterback/bowling ball. He turned off the offsides rule in a quest for 60 fumbles. He demonstrated to us all that Pat McAfee is the Destroyer of Worlds. He's proven that you can NEVER count out Touchdown Tom. Today, he ended the season with a Super Bowl for the ages. In short, he has Broken Madden. (previously) [more inside]
The Red Hot Chili Peppers are performing at the Super Bowl this year, and they've released a new single to mark the occasion: Abracadabralifornia. [more inside]
It's been a decade since the Janet Jackson/Justin Timberlake wardrobe malfunction. What happened is still somewhat a mystery, writes Marin Cogan in ESPN Magazine. [more inside]
With another week to go before the Superbowl, tide yourself over with a brand-spankin'-new NFL Bad Lip Reading Video! (Previously, previously.)
A Guide To American Football. [2:48 Video] Superbowl Sunday is fast approaching. If you do not know the rules of American Football, here is a chance to learn.
In the 2012 superbowl half-time show, rapper M.I.A. flipped off the camera while performing with Madonna. On September 19, the Hollywood Reporter revealed that the NFL has been waging a "secret legal war" over the incident, demanding $1.5 million and an apology from M.I.A. This week M.I.A. responded with a video statement (transcript at Pitchfork):
So, now, they’re scapegoating me into figuring out the goalposts on what is offensive in America. Like, is my finger offensive, or is the underage black girl with her legs wide open more offensive to the family audience? That’s basically what it comes down to. It's a massive waste of time, a massive waste of money, it’s a massive display of powerful corporation dick-shaking. They want me on my knees and say sorry so they can slap me on my wrist. Basically, so they can say it’s OK for me to promote being sexually exploited as a female than to display female empowerment through being punk rock. That is what it boils down to, and I’m being sued for it.[more inside]
There was no way to anticipate that the reliably malfunction-free Beyoncé arriving in New Orleans for her turn at immortality would be a vulnerable one. At the presidential inauguration ceremony last month, she sang the national anthem over a prerecorded vocal track, leading to a minor scandal, putting her on the defensive. Beyoncé, bionic, isn’t used to having her reputation impugned. Vulnerability is not her bag. She is, though, up to the challenge — in this case, the conundrum of how to make her Super Bowl XLVII halftime show, which she had been planning for months, not only a spectacle in its own right, but also a conclusion to the messy affair. [more inside]
CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi. [more inside]
Super Bowl Prop Bets! Neatly organized based on how you think the game will play out, with a few non-football bets at the end. The Las Vegas Sun weighs in with some picks of their own.
Tim Rogers reviews American Football for Kotaku.
Puppy Bowl! [more inside]
San Francisco 49ers cornerback Chris Culliver gave an interview this week stating, among other remarks, that "we don't got no gay people on the team, they gotta get up out of here if they do." Although he has since apologized for the remarks, the backlash continued yesterday 49ers' linebacker Ahmad Brooks and nose tackle Isaac Sopoaga, both of whom participated in the team's widely-praised "It Gets Better" video last summer, have denied ever producing the clip. [more inside]
Jamaican's seem to have no issue with Volkswagen's new Super Bowl ad, others however are of a different opinion, going so far as to deem the content racist.
The Baltimore Ravens may be Super Bowl underdogs, but they can probably beat you at cornhole.
Clint Eastwood: "'This country can’t be knocked out with one punch. We get right back up again, and when we do the world is going to hear the roar of our engines.' The [Super Bowl] commercial, 'Halftime in America,' didn’t reveal its sponsor until the final seconds, when Chrysler logos appeared briefly, but it has already become a classic, and perhaps inevitably in this election year, a political football.* [more inside]
The Super Bowl 2012 Half Time show, in which the lich queen Madonna declares supreme victory over all who fall before her. There were also some adverts and a sporting event of some kind.
Super Bowl commercial breaks have become the most expensive and arguably most coveted advertising timeslots on television. NBC is charging $3.5 million for each 30 second slot -- $116,667 per second of airtime. But this year, many companies have released their commercials online in advance of this Sunday's broadcast. Entertainment Weekly and Adland are compiling them -- the latter on their 40 Years of Super Bowl Commercials page. (Previously) [more inside]
Social TV is coming and the Super Bowl is its debutante ball. Will 2012 be the year that Social TV goes mainstream? Lost Remote has you covered, for all the latest news about Social TV and the otherwise decline of Western civilization.
"Gridiron League is a collection of idealized NFL insignias that pay tribute to each team's history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league's founding principles through the symbols that we, as football fans, identify with most." [more inside]
Before there were yuppies, there were uppies—the term Up With People members use to refer to themselves. Most Americans over the age of 35 are vaguely familiar with Up With People, as its cast members have sung to more than 20 million people worldwide, and at the height of the ensemble’s fame it provided the halftime entertainment at four Super Bowls (1976, 1980, ’82, ’86). But many are unaware of the group’s cultish utopian ideology, its political connectedness, and how it was funded by corporate America, part of a deliberate propaganda effort to discredit liberal counterculture in the 1960s and ’70s. In the documentary Smile ’Til It Hurts: The Up With People Story (Storey Vision), writer-director-producer Lee Storey provides a thorough, balanced look at the organization’s history, demonstrating “what can happen when ideology, money and groupthink converge to co-opt youthful idealism.” [more inside]
Groupon's Superbowl Ads were controversial - The social networks were full of discussion on the ads. Groupon's blog entry about the ads. First takes by the Wall Street Journal, PaidContent, and CNN
Flight to Dallas? $400. Hotel Room? $179 a night. No seat for you at the Super Bowl, even with a ticket? Pricel... 3 times face value of ticket
Apparently the NFL was looking for a record crowd at Cowboys Stadium, and tried to add temporary seating. 2 hours before kickoff, workers were still installing that seating. That status later changed to 400 fans being denied entry and instead being offered 3 times the face value of their tickets. Fans are not happy, and the screw-up is news, both locally, and in Pittsburgh and Green Bay.
Not too excited about the upcoming Black Eyed Peas Super Bowl halftime show? Take heart, it probably won't be the worst one ever.
What if filmmakers directed the Super Bowl? As the big game approaches, Slate V imagines what it might look like if Quentin Tarantino, David Lynch, Wes Anderson, Jean-Luc Godard and Werner Herzog were allowed to direct the telecast.
The strangely sexist ads of Super Bowl XLIV, beginning with the woman hating Dodge Charger ad that broke my mind. (via The A.V. Club's Super Bowl Ads roundup) [more inside]
The Who Dat nation is composed of long-suffering, widespread, well-dressed, ballsy, divinely inspired (?), stubborn, parading, boundary-crossing, musical, and - as of tonight - very happy citizens. What's the deal with "Who Dat," anyway?
A white kid adopted by a Japanese-American couple, he grew up hearing stories of his grandmother raising his dad in an internment camp while his grandfather fought in Italy, and didn't eat a baked potato until he was eight. He went to UC Berkeley. He's vocal in his support for marriage equality. Scott Fujita is a linebacker for the New Orleans Saints.
38 years of Super Bowl Commercials. We now have 38 out of the 44 super bowl years, making this the worlds largest collection of super bowl ads. You're welcome!
It's not uncommon for the mayors of two cities locked in sports competition to make friendly wagers. But, do the cities' art museums do too? Apparently, they do.
During the broadcast of the upcoming Super Bowl XLVIl (February 7th) CBS has agreed to air a $2.8 million television ad, featuring football star Tim Tebow (Heisman Trophy-winning Florida Gators quarterback) in which he advocates against abortion. The 30-second ad has been produced and paid for by James Dobson's Christian group 'Focus on the Family.' Compare/contrast. For the 2004 Super Bowl broadcast CBS rejected the U.C.C. (aka Congregational Church) advertisement that promoted inclusion for mixed race and gay/lesbian couples, etc. CBS then deemed it an "advocacy ad" not worthy of airtime. So what exactly is CBS' Super Bowl policy on "advocacy ads?" [more inside]
The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.
Time was, even the Three Stooges didn't fear the Census. But now, turbulent political and economic times roiling the nation are expected to diminish initial participation by households in next year's Census. To counteract this, the Census will spend an unprecedented $326 million in marketing, including a Super Bowl ad, and will appear in a Spanish-language telenovela. [more inside]
Twitter Chatter During the Super Bowl An interactive link from the New York Times.
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