MetaFilter posts tagged with superbowl and advertising

Pepsi Review

Rhaomi — Mon, 23 Nov 2009 14:38:23 -0800

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.

No Census, No Feeling

twoleftfeet — Tue, 20 Oct 2009 04:03:54 -0800

Time was, even the Three Stooges didn't fear the Census. But now, turbulent political and economic times roiling the nation are expected to diminish initial participation by households in next year's Census. To counteract this, the Census will spend an unprecedented $326 million in marketing, including a Super Bowl ad, and will appear in a Spanish-language telenovela. The decennial Census, conducted every ten years since 1790, has always had to explain itself. There were PSAs in 1980, an outreach in 1990, and a whole campaign in 2000 (with its first Super Bowl ad). The 2010 Census has already led to a number of crazy conspiracy theories and possibly the death of a Census worker (previously) so the job may be harder. The Census provides a wealth of data (previously: 1, 2), but can the need for interesting facts keep us from fearing the people who come to our door?

Bomb, Blitz, Fumble, or Pass - Super Bowl Ads Go Long

taz — Thu, 29 Jan 2009 10:11:35 -0800

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: 1969 - Shall we take bets on the least expensively produced Super Bowl ad ever? I'll put my money on Gillette's Techmatic razor ad, but it's also cute and clever, and a great example of vintage animation of the period. 1973 - In what was probably the first Super Bowl "superstar" ad, "Broadway" Joe Namath is so excited because he's "gonna get creamed" by Farrah Fawcett. This is a landmark ad, and the only pre-'90s entry to appear on MSNBC's list of Sleaziest Super Bowl Ads of all time. 1980 - Scary-scary Mean Joe Green melted hearts with his "Hey Kid" Coca Cola ad, which weighs in at #1 on Gawker's list of most memorable Super Bowl ads, though ESPN claims it never debuted during a Super Bowl (see bottom note). This ad was such a winner that Coca Cola hopes to recreate the magic this year with a remake, featuring Coke Zero and Pittsburgh Steeler Troy Polamalu. 1984 - Apple's 1984 ad is certainly one of the most famous Super Bowl ads ever - and also one of the most expensive advertisements in television history, with with a budget of $900,000. It clocks in at #1 on a bevy of lists of best Super Bowl ads. 1994 - With his Wavy Lays ad poor Dan Quayle proved no more exciting in marketing than he was in politics, showing up on this list of television's most forgettable Super Bowl ads. zzzzzzzz. 1999 - A former Miss USA heats up the game with Ali Landry's 1999 Doritos ad, voted by Spike as number one in its list of Sexiest Super Bowl ads. This year also featured the offensive Kenyan Runner ad, called "the ad from hell" by Salon, and voted by Adland as number one on their list of the worst Super Bowl ads ever. 2007 - CGI wins the day with Coca Cola's Happiness Factory ad, chosen by DVICE as number one in its top 10 list of Super Bowl commercials featuring technology. 2008 - While now-President Barack Obama's regional campaign ad made history, Audi's Godfather ad got a heads-up on a lot of lists as #1 for the year, and Tide cleaned up with a (previously) Cannes award-winning spot. So... with the economic situation looking fairly desperate, can we expect 2009 Super Bowl ads to be fewer and less dazzling? Well... apparently, no? BloggingStocks says 2009 Bowl ad sales are strong (or are they?), and MSNBC reports that at $3 million, Super Bowl ad time is ... cheap? Either way, the Wall Street Journal advises Super Bowl ad-watching as stock strategy, and all we know for sure is that we won't be seeing PETA's Vegetarians Have Better Sex ad.

This one might suck too.

c:\awesome — Thu, 22 Mar 2007 15:42:37 -0800

Think this year's Super Bowl commercials sucked? MyBowlAd.com thinks so too. Three guys set up the website to raise $3 million for a 30 second Super Bowl 2008 commercial spot featuring the companies who purchase air time (in seconds). Oh yeah, it'll star "Internet celebrities," with the One Red Paperclip guy and Scotty and Fiddy on board. Could we have another Million Dollar Homepage on our hands?

2007 Super Bowl ads

JPowers — Sun, 04 Feb 2007 20:14:39 -0800

2007 Super Bowl ads (note the multiple pages). And be sure to post your fav (mine = the Coke GTA spot).

Superbowl Ad Roundup 2006

FeldBum — Thu, 02 Feb 2006 22:17:22 -0800

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.

Game? What game?

rooftop secrets — Wed, 09 Feb 2005 19:22:10 -0800

Some people said they sucked, but either way they're all here: the 2005 Super Bowl Commercials courtesey iFilm. Meanwhile ESPN dished up an all-time top ten list for Super Bowl commercials and had the readers do the same. (previous posting attempt credit to Doohickie)

Was there a game on yesterday too?

braun_richard — Mon, 07 Feb 2005 09:40:50 -0800

Everything about the Super Bowl ads is here. You can vote on your favorites and least favorites, see what the experts picked, see the controversial spots that didn't make the cut, and more. (There are also links to info about some game that was played yesterday). My favorites? The Ameriquest ads: the one where the cat knocks over the sauce and it looks to the girlfriend like the guy is killing the cat, and the ad where the guy at the convenience store is mistaken for a robber.

superbowl marijuana

skallas — Wed, 29 Jan 2003 20:34:23 -0800

Amusing Op-Ed piece on this year's Anti-Drug Superbowl ad "But this has got to be good news for some. Infertility clinics are in for a big surprise with this one. Forget all those expensive, painful procedures. Simply grab some weed, and boom-boom!" [NORML article]

Why were the Super Bowl ads so dull?

fred_ashmore — Mon, 27 Jan 2003 08:31:48 -0800

Why were the Super Bowl ads so dull? Was it lack of money, lack of creativity, or something else?

owillis — Wed, 30 Jan 2002 10:43:58 -0800

White House Superbowl Ads Forget Britney's "Pepsi Generation" ad, we've got two commercials costing $1.6 million each linking terrorism with the drug trade! You gotta wonder if Rupert called in a favor.

tsarfan — Wed, 23 Jan 2002 16:09:09 -0800

What sort of salesman can't sell TV ad during the Super Bowl? Even after taking a 25% discoount off the $2 million 30-second spots from last year's game, FOX is still having troubles getting advertisers. See what happens when you cool off the economy, Mr. Greenspan?

baylink — Thu, 18 Jan 2001 17:19:53 -0800

Well, only 10 shopping days left until Super B(bleep)l Sunday, and of course, everyone's ready for the big... commercials. This one, from People for Eating Tasty Animals -- er, um, sorry; mispronounced that -- was refused by CBS, or so saith the minions at AdCritic. Hope they're planning a Superbowl focus page during and after the show. They really oughtta hold a vote. No, wait... it would take too long. :-}

mathowie — Sun, 30 Jan 2000 00:48:02 -0800

Ad Critic is going to be featuring all the superbowl ads right after the game. So I guess there's no need to tape it anymore, just check out the site afterwards...

mathowie — Fri, 28 Jan 2000 14:36:21 -0800

Here's a list of all the superbowl ads with their length, company, and ad agency that created them. I couldn't find this info anywhere on the web, so I'm pointing to a text file of the email that was sent. Here's a fun game: Count all the dot com's! Make bets on which dot com's will still be around next year!